Rachael Pilcher | Copywriter

Freelance B2B SaaS Copywriter
Making your tech products make sense to everyone else

🍪 Biscuit researcher
🤹 Amateur juggler

[Rachael Pilcher | Copywriter @MightyFineCopy_]

Word of the day: Pareidolia

When your brain tricks you into seeing familiar shapes, like a face, an animal, or Darth Vader, in random everyday objects where they do not actually exist.

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@VicVijayakumar I'm in Mexico and trying to speed learn German 😂 Listen to Spanish as much as possible every day (podcasts, movies you know, tv) even if you don't understand much of it. The EasySpanish channel on YouTube is great. Talk in Spanish every day, even if it's just to yourself :)

[Rachael Pilcher | Copywriter @MightyFineCopy_]

^^ The struggle is real 🫠

[Rachael Pilcher | Copywriter @MightyFineCopy_]

In German, SIE means YOU and SHE and HER and IT and THEY and THEM. Think of the exasperation of never knowing which of these meanings the speaker is trying to convey.

This explains why, whenever a person says SIE to me, I generally try to kill him, if a stranger.
- Mark Twain

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@kitvolta This sounds suspiciously like my daily routine, except the screaming is sprinkled throughout the day, and I have some existential dread scheduled in at 3pm.

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@j__lantz @davegerhardt 😂

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@JillFilipovic You'll get used to it! Then you'll get sick of it and start thinking about laser surgery, probably 😅

[Rachael Pilcher | Copywriter @MightyFineCopy_]

Need some whimsy in your day? Type "jimothy" into Google, and click on the green paw

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@N_Sportelli Have you typed "jimothy" into Google ?

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@davegerhardt Brb changing my bio from "Fractional Copywriter" to "Founding Copywriter"

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@CarlAshton82 Me too!

[Rachael Pilcher | Copywriter @MightyFineCopy_]

Anthropic paying $$$$$$$$$ for their copywriters

The copywriters:

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@RachelHasTheMic @CarlAshton82 * burns all evidence of exact replica Eddie Vedder flannel shirt *

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@CarlAshton82 @RachelHasTheMic I think I'm still disgruntled about hair metal being replaced with grunge at that time

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@CarlAshton82 @RachelHasTheMic Shhh we don't talk about the 90s... 😂

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@lifewentthatway In Mexico for a few months to escape the Europe inferno!

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@_jimmyrose Ugh yes - really glad I'm not in law anymore haha

[Rachael Pilcher | Copywriter @MightyFineCopy_]

Writers: how do you feel when a client sends you AI feedback ?

[Rachael Pilcher | Copywriter @MightyFineCopy_]

@kyleplacy + the Muppets!