SUBJECT: A close up look at SoWell Supplements, the new CPG supplement brand for people taking GLP1 (Ozempic etc) drugs.
Recent studies indicate that 12% of the adult population have taken a GLP1 drug and up to 6 percent are currently taking one to treat type 2 diabetes or obesity. While the upside is lower blood sugar levels and weight loss, the down side is a wide range of side effects including nausea, diarrhea, constipation, abdominal pain among others. These often lead people to quit taking them. Dr. Alexandra Sowa, a phyician specializing in obesity, developed the SoWell line of supplements specifically formulated to help people deal with these side effects and continue using the drugs. . During her conversation with Tracey Priest and Bruce Montgomery. Dr. Sowa, who also authored a best selling book, Ozempic Revolution, talks about her dual role as a physician and the founder of unique challenger CPG brand for which she has both a wellness and a business vision.
You can Google Road 2 Retail Podcast or find it on Spotify, Apple or YouTube https://t.co/xzRrpEB6Kr
SUBJECT: When, where, how and if a challenger cpg brand should consider influencers and social media
Influencers and social media are two powerful and closely intertwined marketing tools available to challenger brands to achieve specific marketing objectives. During episode #87 Lydia Lee, founder of For The Clout chats with Tracey Priest and Bruce Montgomery about how she applies her 15 years of data driven social media and influencer marketing experience to help challenger brands successfully integrate these tools into their marketing programs.
You can Google Road 2 Retail Podcast or find it on Spotify, Apple or YouTube https://t.co/xzRrpEB6Kr
Subject: A deep, really deep dive into funding and exit options for challenger CPG brand founders.
Teddie Townsend, the guest on episode #83 of the Road 2 Retail podcast has 20 years of experience helping challenger CPG brand founders find investors willing to fund their businesses as well as relationships that can eventually lead to the purchase their companies. During her conversation with hosts Stacey Priest and Bruce Montgomery she reviews the wide range of attributes and weakness that investors explore before making a commitment and makes suggestions to help founders anticipate and prepare for the process. Ms. Townsend is head of the emerging brands division of CG Sawai Partners, a New York investment banking firm providing financing and merger and acquisition services to clients in the consumer products space
You can Google Road 2 Retail Podcast or find it on Spotify, Apple or YouTube https://t.co/xzRrpEAyUT
Mike Donnell
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Teddie Townsend, the guest on episode #83 of the Road 2 Retail podcast has 20 years of experience helping challenger CPG brand founders find investors willing to fund their businesses as well as relationships that can eventually lead to the purchase their companies. During her conversation she reviews the wide range of attributes and weakness that investors explore before making a commitment and makes suggestions to help founders anticipate and prepare for the process. Ms. Townsend is head of the emerging brands division of CG Sawai Partners, a New York investment banking firm.
You can Google Road 2 Retail Podcast or find it on Spotify, Apple or YouTube https://t.co/xzRrpEB6Kr
Why challenger cpg brands canโt ignore broadcast advertising
Challenger brands can often afford and should consider an advertising strategy including both digital and radio /tv advertising according to Buck Robinson, CEO of Retail and Response advertising agency. Robinson expands on this recommendation during his appearance on episode # 82 of the Road 2 Retail podcast. While speaking with hosts Tracey Priest and Bruce Montgomery, Robinson details how and why young brands can include both media strategies in their budget to support both direct to consumer and bricks and mortar distribution.
You can Google Road 2 Retail Podcast or find it on Spotify, Apple or YouTube https://t.co/xzRrpEAyUT
Great to have Rebecca Diaz speak to CSUP WBB last night as part of our guest speaker series for young women hosted by Mike Donnell. Rebecca is an Alumn of CSUP & is currently the Vice President & Private banker for InBank. Thank you Rebecca for sharing your story! Go Pack!
Consumers want food products made with environmental impact in mind. Retailers want items from manufacturers honoring environmentally sound practices. Retailers and manufacturers must often document the environmental impact of their businesses.
https://t.co/xUPnTQNlm1
On this week's Business of Ag podcast our guest says "If you're farming for the lifestyle it's a crappy business, if you're farming as a business it's a great lifestyle. https://t.co/r4KaydZxjm