Mike Blackmore 𝕏

AI Builder | Marketing OG 🚀
If you suck offline, you will suck online, just quicker!

[Mike Blackmore 𝕏 @MikeInEdmonton]

In automotive, that drop-off point is also an entry point. Walk-in buyers close at the bottom of the funnel and fill the gap those leads should have left, so your sales count stays high and the drop-off never shows

https://t.co/gBA3df2AEZ

[Mike Blackmore 𝕏 @MikeInEdmonton]

42 Launches Redefining Lead Generation 🧐

Reading through a list of 41 new capabilities is a lot to digest. But behind all of this is one simple goal: helping you to generate more high quality leads.
https://t.co/JLGw5LaRO2

[Mike Blackmore 𝕏 @MikeInEdmonton]

Why Google Ads, GA4 and CRM numbers never match https://t.co/sP6RTRA9Ox

[Mike Blackmore 𝕏 @MikeInEdmonton]

@mrwtffacts When your deepswap credits runneth dry.

[Mike Blackmore 𝕏 @MikeInEdmonton]

I get to work with some really talented people everyday. Thanks for the recognition @pcgdigital
https://t.co/uRVqrWn6KC

[Mike Blackmore 𝕏 @MikeInEdmonton]

OpenAI Launches Self-Serve Ads Manager for ChatGPT.

Advertisers can now measure actions like purchases, sign-ups, or lead submissions after someone interacts with an ad

DM me for more details.
https://t.co/cvO1ZaNnfS

[Mike Blackmore 𝕏 @MikeInEdmonton]

If you haven't heard of Meridian Studio - You're about to see it everywhere and here is why you should get involved now!

Scale your Marketing Mix Modeling with new enterprise-grade tools and the power of Google Cloud
https://t.co/aVRquIhYI8

[Mike Blackmore 𝕏 @MikeInEdmonton]

Adthena launches Google Ads-to-ChatGPT conversion tool https://t.co/CB8Efw7VJ3

[Mike Blackmore 𝕏 @MikeInEdmonton]

This isn’t transformation.
This is overreaction.
AI is powerful.
AI is here.
AI will absolutely reshape marketing.

But…

AI doesn’t build category.
AI doesn’t create emotional connection.
AI doesn’t replace operator instincts earned in the trenches.

And it definitely doesn’t turn a data hire into a world-class marketer overnight.

What I’m seeing right now is fear-based decision making:
👉 Cut heads
👉 Chase efficiency
👉 Reorg around buzzwords
👉 Hope AI fills the gap

Here’s the reality:

The best CMOs I know aren’t replacing marketers with AI…
They’re upgrading marketers WITH AI.

They’re hiring leaders who:
✔️ Own pipeline
✔️ Think like operators
✔️ Understand data and story
✔️ Know when to use AI, and when not to

If you’re a board member pushing this…

You might save money in the short term.

But you may also be stripping your company of the very thing that drives growth:

Great marketing leadership!

[Mike Blackmore 𝕏 @MikeInEdmonton]

These video ads appear within the local pack, the map-based listings that show businesses near a user’s search

Google tests video ads in local search results https://t.co/FT5BVQbj5a

[Mike Blackmore 𝕏 @MikeInEdmonton]

OpenAI turns on cost-per-click ads inside ChatGPT https://t.co/k7qJHUMtGD

[Mike Blackmore 𝕏 @MikeInEdmonton]

Between the lines. To be clear, the type of #AEO Osmani discussed in his article is unrelated to Google Search or organic search rankings. Of note, Google’s John Mueller recommended against markdown pages and Google doesn’t use the llms.txt file.

https://t.co/GF7nLq8ViN

[Mike Blackmore 𝕏 @MikeInEdmonton]

AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing https://t.co/ywkozAowwe

[Mike Blackmore 𝕏 @MikeInEdmonton]

Strategy is the new keyword: What drives paid search performance now https://t.co/Errg2zlKTt

[Min Choi @minchoi]

Oh wow... Pika just dropped real-time video chat for AI agents.

Now you can send a Google Meet invite to your Claude, OpenClaw, or other AI agent and have it join the call.

This completely changes how you talk to AI 🤯

[Mike Blackmore 𝕏 @MikeInEdmonton]

https://t.co/r7I0Oh0JZc

[Mike Blackmore 𝕏 @MikeInEdmonton]

@greg_price11 This is so good every year.

[Mike Blackmore 𝕏 @MikeInEdmonton]

Here are 3 new ways people search today, and what it means for your campaigns:

📸 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘃𝗶𝘀𝘂𝗮𝗹: Google Lens is used for over 25 billion visual searches every month. It’s a primary entry point to shopping.

💬 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹: Queries in AI Mode are three times longer than traditional searches. People are asking longer, more open-ended, and conceptual searches.

🧠 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗮𝗴𝗲𝗻𝘁𝗶𝗰: The experience is evolving beyond information to intelligence by actively helping with task completion.

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗻𝗲𝘄 𝗲𝗿𝗮, 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝗻𝘀𝘄𝗲𝗿𝘀.💡

𝗚𝗲𝘁 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲 𝗔𝗜 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲:
https://t.co/jPxdLssAO9