MIKE WRITES

I Ghostwrite for web3 founders, and startups that want to tell their story.

[MIKE WRITES @MikeRandevoo]

The best advice I received before choosing the path of becoming a ghostwriter was “learning copywriting”

I was not learning copywriting because I wanted to use it as a back up skill in case I fail as a Ghostwriter, or because I wanted to sound like a sales expert in my content.

Here is the reason;

To attract a quality audience and clients, you need a strong compelling voice. Let me describe it as that small element that will make them get stuck on your page.

This post is not about how to become a copywriter, it is very far from that. We are trying to achieve one thing, how to become a better writer.

Let's begin with the first element;

✍️Tell a story:

Growing up my Dad used to be a salesman who ran his own business. One thing I learnt from him was how he would engage customers with deep conversations, tell them all kinds of stories about his business.

It was not unprofessionalism, but a way to make them comfortable, most of them would even laugh at his stories. One thing always clicked, they will buy and still return again.

As a writer your personal story is obviously your cheat code, get readers comfortable and you will build trust, your messages will be passed across in the most seamless way Believe me they will obviously return for more😄

✍️Make your readers the superior beings:

There is this popular saying in business; "Customers are always right". Let's rephrase this into the writer's world.

"Your audience are important beings"

Without even at least one person reading this post, then the whole essence is pointless. Readers are your customers, as a Ghostwriter one of your mission is to convert readers to potential clients.

To achieve this, you have to place them at the centre of your writing. Building trust with your audience will definitely set you up as an outstanding writer who knows how to get the job done.

If you still treat readers as just guests visiting your page then you are doing it wrong, they are part of the circle.

✍️Promise outcome, not just learning:

Starting off as a writer I would visit the big creator page. Wait! Do you think I was there just to learn?

I was more interested in their outcomes, and experiences. How they passed different phases, how they unlocked a better understanding of their niche.

I will tell you this for free, your outcomes are basically what makes people want to engage with your content, let's see it as the real description of authority.

@VikTorSmart_ will say don't just sell content, sell outcomes too, they are like two sides of a coin that makes you stand out.

✍️Frame the problem, then educate solution:

This phrase caught my attention when I started off as a jobber in the space “Clients will only pay for your service if you have the solution to their problems”

SIMPLE!!!

What has kept a lot of writers and creators going is their ability to point out challenges, and give solutions to them.

They focus on top problems faced by brands and founders, and present solutions.

This actually shows a deep level of understanding towards your niche.

🖋️ Writing is actually easy when you understand these better ways of doing it.

You are writing for humans, you definitely have to include elements that would attract humans in your contents.

[MIKE WRITES @MikeRandevoo]

@Brave_josh1 In God's time I will find a wife😂

[MIKE WRITES @MikeRandevoo]

@PromiseJr_ Some of us had learn it the hard way, after making a whole lot of mistakes.

ThankGod for clarity

[MIKE WRITES @MikeRandevoo]

My writing became better when I realise I didn't have to look too far to get content ideas.

Things around me, my personal experience and adventures were good enough to send across a strong message.

I made this mistake for a long time, I wrote contents as though I was writing a physics text book.

You would stroll up immediately because there was nothing catchy about my hook, the contents were packed with too many facts you might even doze off while reading.

No personality trait introduced, zero storytelling abilities.

My first ever Web3 client ghosted me after forwarding the first document, no explanation, just complete silence.

My mistake; I was too straight forward, the content felt too generic, it had no life, no feelings at all

So what changed?

I came to the realization that I was writing for human consumption, so if I was writing for humans I have be human to bring the flow

If I wanted emotions, I have to be emotional to let them feel it,

If I want them to feel my personality, then I should be able to create that impression of how I wanted to see seen and perceived.

✍️Storytelling is the game changer we are need to scale up, it improved;

➡️ Relatability

➡️ Better understanding

➡️ Catches interest

➡️ The perfect hook

When I started building on X I admired storytellers a whole lot, there was always something different about their contents.

You don't just read, you feel the message right beneath your skin.

Today I am a better writer because, I write what I feel, I write what I see, the experience and possible outcomes are what motivates most contents

[MIKE WRITES @MikeRandevoo]

@PromiseJr_ Sure Promise

[MIKE WRITES @MikeRandevoo]

@batincaylak Happy birthday 24 looks perfect but I know you will grow even bigger ❤️

[MIKE WRITES @MikeRandevoo]

@phillcabral Consistency without a system

[MIKE WRITES @MikeRandevoo]

I was talking to a friend within the weekend and he told me I am scared to start.

I burst in serious laughter

Knowing I started off even with more doubts,

For real man those thoughts will always be there,

Failure wants you to believe even if you cannot see if eventually you will fail and also success wants you to believe even if the path is still blurry

It's our choice to make.

[MIKE WRITES @MikeRandevoo]

@VikTorSmart_ Don't over think it Vik, most of them follow a template. I have Done SMM in web2 and you basically have to follow a template.

The crazy side is that 80% of those brands die because there is no life in their contents.

[MIKE WRITES @MikeRandevoo]

@Netrovert_X You guys deserve your flowers

[MIKE WRITES @MikeRandevoo]

@Brave_josh1 Too real Josh, there is this natural improvement. Whenever I go back to read my contents from last year I just start laughing at myself 😂😂

[MIKE WRITES @MikeRandevoo]

@OnatAksaray They talk so much about consistency, but never tell that to be consistent you need a system.

Not a content plan or calendar but it know when you have to switch

You can consistently do the wrong thing for a year and remain invincible

Later we blame the system.

[MIKE WRITES @MikeRandevoo]

People talk a whole lot about consistency, what I fear most about it is consistently doing the wrong thing.

You talked about building a system, man that is is

At some point I realise my brand will need that system, I had to understand there are phases to this growth thing

Thank you for sharing this Kevin ❤️

[MIKE WRITES @MikeRandevoo]

@Be_nnedictt Thank you Benn

[MIKE WRITES @MikeRandevoo]

@Ortho_Dox__ I think this post was made completely for me.

[MIKE WRITES @MikeRandevoo]

@therealcharis01 I know you still have so much to achieve bro, you will do greater things my guy

[MIKE WRITES @MikeRandevoo]

@VikTorSmart_ To be honest most big pages out there built themselves around controversy.

Being a people pleaser will definitely make you look like them and people will see you as one of them.

Maybe it's time to start cooking some portion of controversy contents 😁