Mike Savoff

Product marketing for B2B startups. Founding marketer at @tactiqhq, @SMSBump, @CheckoutX and @getvanga. Obsessed with stories, drums, and snowboards. 🤙

[Mike Savoff @MikeSavoff]

Joined Tactiq at 300k users, now they're 1M+

Things change. I'm open to my next PMM & GTM role now

Everyone is talking about scaling with AI instead of adapting the story to the new reality

I prefer to talk about positioning and how your startup fits in today's B2B tech stack

[Mike Savoff @MikeSavoff]

One of the automation tools that actually does the job and makes the difference!

Your support will mean the world today, help us make this our biggest launch yet 🚀

[Tactiq @TactiqHQ]

🚨LAUNCH DAY🚨 🚀

Tactiq AI Workflows are LIVE on @ProductHunt

Say goodbye to manual meeting follow-ups.

Automatically extract, format, and share actionable insights — all in one click.

We couldn’t have done it without YOU! 🙌 Support us below! https://t.co/Ia3bMeYaHk

[Mike Savoff @MikeSavoff]

My favorite @TactiqHQ integration so far: @linear 🫶

[Tactiq @TactiqHQ]

✨ Introducing the new @linear integration for Tactiq!

Tactiq users can now automatically:

- Extract tasks for Linear issues from meeting notes.
- Format issues for Linear from meeting notes.
- Create issues in Linear by simply running a workflow.

[Mike Savoff @MikeSavoff]

@leteyski @jabbawy Thanks Rus. @jabbawy being the first marketing hire is kinda my thing. Can't DM you, is there another way to reach out?

[Mike Savoff @MikeSavoff]

I see lots of Shopify apps obsessed with quick growth after launch.

Or hiring a "marketing person" who will handle growth.

🚩🚩🚩

Before growth, you need a product marketing function.

Why?

To find your positioning, validate messaging, and pricing / monetization first.

[Mike Savoff @MikeSavoff]

Paid ads are not my favorite acquisition channel.

But they are great to test what people react to.

With Vanga AI, it wasn't fancy copywriting or creative ways to say "work less, earn more"...

State a problem -> show the product in action 🫰

Highest engagement, lowest cost.

[Mike Savoff @MikeSavoff]

Some are planning a lot for 2024.

Others are just scrambling.

But what's the ONE thing you absolutely must do in 2024?

For me: Learn more about SaaS pricing, do some experiments (mistakes), and focus on driving revenue instead of vanity metrics.

[Mike Savoff @MikeSavoff]

@1danielbeck Ohh that’s extra smart - show off how “personal” your touch is

[Mike Savoff @MikeSavoff]

How to tell if a Shopify app is difficult to set up, use, and understand?

When all of the 5-star reviews are about their amazing support.

[Mike Savoff @MikeSavoff]

@TyChapman___ Yoo this sounds exciting man. Can’t wait to see that new app!

[Mike Savoff @MikeSavoff]

@IronBrands16 Is that a trick to tease for the actual launch and build more anticipation? 🤔 cause it’s working 😤

[Mike Savoff @MikeSavoff]

@PrakharS96 Hahahahahah, outstanding move 🤓

[Mike Savoff @MikeSavoff]

@hunkybill That’s a pretty good track record. Those 1 star merchants are always out there to blackmail apps into deals and discounts.

[Mike Savoff @MikeSavoff]

@hunkybill Exactly.

There's still the other side - no chat & no support might mean no feedback, which could be even worse.

[Mike Savoff @MikeSavoff]

@TyChapman___ Not enough people get this!

Really shows lack of strategic vision. The best way to show people you don't really know what you're doing.

[Mike Savoff @MikeSavoff]

Listening to customers for what to build is key.

It's how you get revenue.

But they often make you build stuff from other apps.

So you end up with no differentiation.

Do this:

Listen for problems, read between the lines.

Build stuff that solve the problem in a new way.

[Mike Savoff @MikeSavoff]

@internetdee that would be a great community to build 🤔

[Mike Savoff @MikeSavoff]

@TyChapman___ With Rush we had an increase in installs after September and still going, but very minor movements in revenue. Brands were just not shipping that much on BFCM and overall volume was low.

[Mike Savoff @MikeSavoff]

@TyChapman___ Of course this is valid only for early stage apps that just launched. But I like the idea to pay a person who will help me build a better product for them instead of pumping money into Meta.

[Mike Savoff @MikeSavoff]

Just saw a post in a FB group:

"I'll pay you $15 to install my Shopify app"

My first reaction was "you don't just give it for free, you pay people to install your app??"

Then I remembered the $$$$ spent on ads with stupid low ROI.

Any strategy is a good one if it works.