Mike Mancini

Google Ads / PPC Professional

[Mike Mancini @Mike_Mancini_]

Stop Buying More Leads Until You Fix This

If you’re already losing the leads you have, buying more won’t fix the problem.

Track them, respond faster, send the quote, follow up, and THEN increase your Google Ads lead flow.
#GoogleAds #HomeServices

[Mike Mancini @Mike_Mancini_]

A client said business was dead.

Google Ads looked normal.

Then we checked who was answering the phone: A.I.

Call after call ended in 20–30 seconds.

Before you blame your leads, check what happens after they call.

#HomeServices #GoogleAds

[Mike Mancini @Mike_Mancini_]

Home service businesses: Did the phones suddenly stop ringing?

You’re not alone. We’re seeing it across the industry.

Here’s why business has slowed down and why shutting off your advertising right now could make things worse.

https://t.co/V8GO8TPR9f

#HomeServices #GoogleAds

[Mike Mancini @Mike_Mancini_]

Contractors: Are You New?

Waiting until your slow season to prepare your marketing is like checking whether your service trucks start the night before a major cold snap.

Prepare Your Google Ads campaign before you need it.

[Mike Mancini @Mike_Mancini_]

I get a lot of questions about Google Business Profile. A local news outlet had a report on stealing a profile from another business (and I know people this has happed to). FYI...
https://t.co/q6JGhe4kQ7

[Mike Mancini @Mike_Mancini_]

Our average Google Ads CPC (cost per click), across all our clients, has dropped 10% just since the election on Tuesday.

Political ads drove EVERYONE'S costs up... regardless of if your candidate won or not 🙃

#GladItsOver

[Mike Mancini @Mike_Mancini_]

Google Local Service ads now MUST be connected to a VERIFIED Google Business Profile (starts Nov. 21st)

Google's new effort to crack down on fraud.

TIP: Make sure that the business name and address on your Google Business Profile match EXACTLY

https://t.co/0f9nSi05Df

[Mike Mancini @Mike_Mancini_]

A lot of service businesses I talk to are still feeling the pinch of slow business.

From what we're seeing, it's coming back.... SLOWLY... but it's coming back.

#KeepYourChinUp

[Mike Mancini @Mike_Mancini_]

I feel like today's going to be a good day.

Yes... I had a horrible nights sleep, my kid is mad at me, and I just spilled coffee on a white shirt.

It can only get better from here!

[Mike Mancini @Mike_Mancini_]

Talking to a lot of clients recently who are worried about the upcoming election (clients are home service businesses).
Two things...
1. Regardless of election outcome, people aren't going to get rid of their homes.
2. People aren't going to stop breaking things in their homes

[Mike Mancini @Mike_Mancini_]

As a Google Ads agency owner, there are times when I think... yep... Google is out to get me.
Today... I'm convinced.

[Mike Mancini @Mike_Mancini_]

Not getting impressions? Check your campaign dates ✅

👉 Follow me for more free Google Ads agency growth tips, and check out my YouTube channel to learn more! (link in bio)

#business #googleads #digitalmarketing #googleadsagency #marketingtips

[Mike Mancini @Mike_Mancini_]

Here's why you might have TOO MANY keywords in your campaigns 👀

#marketingtips #digitalmarketing #digitalmarketingagency #onlinemarketing #googleads

[Mike Mancini @Mike_Mancini_]

Here's what to do if you're getting a lot of BAD leads through your ads 🎯

#googleadsagency #ppcagency #agencyowner #googleads

[Mike Mancini @Mike_Mancini_]

Want to increase the strength of your ads inside Google Ads? Here's a quick video to show you how...

Watch Video Here: https://t.co/Zhn9Gx0vcY

[Mike Mancini @Mike_Mancini_]

Choosing the right number of keywords per ad group can make or break your campaign. Here's my advice to help you get it just right 😎

#googleadsagency #ppcagency #agencyowner #googleads

[Mike Mancini @Mike_Mancini_]

Here's why call tracking is a MUST ✅

#googleadsagency #ppcagency #marketing #marketingagencylife

[Mike Mancini @Mike_Mancini_]

Got bad leads? A few tweaks in your Google Ads settings can turn that around 💯

#googleadsagency #ppcagency #agencyowner #digitalmarketing

[Mike Mancini @Mike_Mancini_]

Helping my digital agency clients build their businesses and enhance their lives is one of the most fulfilling things I've ever done.

If you're not doing that… perhaps it's time to rethink your strategy.

[Mike Mancini @Mike_Mancini_]

Whenever I think I've that something is too hard, I think back to college when I was hauling landscaping rock using only a shovel and a wheelbarrow for 8 hours a day.

Then I laugh for a second and I get back to work.