1/7 For the last 2 years, marketing has believed one of the biggest myths about AI:
"We'll do the same thing, just faster. So cheaper. So at scale."
That's exactly why most companies see no real growth from AI.
6/7 For one client this meant a 280%+ jump in TOP3 rankings. And added revenue in the millions.
Not because someone "implemented AI." Because it landed in experienced hands and a process that already worked.
5/7 The companies that actually see results from AI:
know where AI saves time and where it just multiplies fixes
scale the outcome, not the activity
multiply their seniors' experience instead of replacing it with a tool
4/7 Because AI is a multiplier, not an engine. It multiplies what you already have.
Working system? You get scale. Chaos? You get chaos, just faster and cheaper.
AI × a working process = growth. AI × 0 = 0.
3/7 Every company now has the same models. ChatGPT, Claude, Gemini. The barrier to entry is basically gone.
Yet some grow faster than ever. Others just get more content, more automation, more noise.
2/7 Last week at FoundersMind I took this myth apart on stage with my business partner.
The problem isn't that AI doesn't work. It's that most companies use it exactly the way they ran marketing before. Just faster.
284% wzrostu fraz w TOP3 na nowym rynku...?
Brzmi jak marzenie każdego e-commerce.
A jednak dokładnie taki wynik osiągnęliśmy wspólnie z zespołem Answear na rynku greckim 🇬🇷
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