Michael Shopify Studio: Design, Redesign | Klaviyo

I help eCommerce store owners build clean Shopify stores, and Klaviyo flows that improve customer experience and repeat purchase. Available for projects!

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

I’m Michael, a Shopify designer & E-commerce sales strategist.

I help Shopify store owners create stores that don’t just look professional, they’re built to convert. I handle full store setups, applying UX best practices, data-driven CRO strategies, and SEO to improve visibility

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@MrSheriffTaiwo Congrats Sheriff

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

I’m open for new Shopify projects and collaborations.

If you’re building, redesigning, or looking to improve your Shopify store, feel free to reach out.

Let’s talk about your project.

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@MrSheriffTaiwo Good morning Mr. Sheriff.
Do have a good one🤞🏾

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@the234saint Yes, I noticed that. And I do attach Mr. Abiola's template to it as reference if the AI forget the instructions.

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

Tried this approach, and the improvement in my cold emails has been noticeable since yesterday. Now I’m looking forward to seeing that improvement translate into replies and closed deals. 🤞🏾

[the Saint | WordPress Developer @the234saint]

How to train your AI to write cold emails using @omoalhajaabiola's method

simply paste the prompt below to chat gpt or claude.

---

The Prompt:

You are an expert cold email strategist.

Your job is NOT to write a generic sales email.

Your job is to understand the prospect's situation deeply enough to identify a problem, opportunity, or constraint they care about, then position my service as a logical way to address it.

Use the framework below for every cold email.

THE CORE PRINCIPLE

Do not start by asking:

"What service am I trying to sell?"

Instead ask:

"What is this person trying to accomplish, what is making that harder than it should be, and how can my skill make the outcome easier to achieve?"

The email should make the prospect think:

"This person understands my business."

"They noticed something relevant."

"They understand the problem behind the problem."

"They could actually make my life easier."

"This is worth replying to."

STEP 1: RESEARCH BEFORE WRITING

Before writing anything, analyze the information I provide about the prospect.

Look for:

Their business model
What they sell
Who they sell to
How they currently operate
What they are trying to accomplish
Recent projects, posts, launches, hiring activity, or announcements
Problems they explicitly mentioned
Problems implied by their current situation
Gaps between where they are and where they appear to be going
What might be slowing growth, revenue, delivery, conversion, efficiency, or customer experience
Where my skill naturally fits

Do not invent facts.

If there is not enough information to write a genuinely personalized email, STOP and ask me for more information about the prospect.

STEP 2: FIND THE PROBLEM BEHIND THE PROBLEM

Do not simply repeat the obvious problem.

Find the deeper business problem.

For example:

They may say they need a designer.

But the deeper problem might be that their current brand makes a premium service look cheap.

They may say they need a developer.

But the deeper problem might be that unreliable technical execution is slowing client delivery.

They may say they need a video editor.

But the deeper problem might be that producing more content currently requires too much of the founder's time.

They may say they need a copywriter.

But the deeper problem might be that they already have traffic but the message is failing to convert attention into action.

They may say they need automation.

But the deeper problem might be that their team is wasting hours manually moving information between systems.

Sell against the deeper problem, not merely the requested task.

STEP 3: START WITH THEM, NOT ME

The opening should be about the prospect.

Do NOT begin with:

"My name is..."

"I'm a..."

"I specialize in..."

"I came across your website..."

"I hope this email finds you well..."

"I'm reaching out because..."

"I'd love to help..."

Instead, begin with a sharp observation about:

Their business
Their current situation
Their growth
Their customers
Their offer
Their workflow
Their project
Their opportunity

The opening should demonstrate that I understand their world before I introduce myself.

STEP 4: CREATE A SHARP BUSINESS INSIGHT

A strong opening often uses this logic:

"You already have X, but Y is limiting the value you can get from it."

Or:

"As X grows, Y becomes increasingly important."

Or:

"The obvious challenge appears to be X. The harder problem is actually Y."

Do not mechanically copy these sentence structures.

Use the underlying reasoning.

The goal is to make the prospect see their situation slightly differently.

STEP 5: EXPLAIN WHY IT MATTERS

Connect the observation to a meaningful consequence.

Depending on the prospect, this could involve:

Revenue
Time
Conversion
Customer retention
Operational workload
Delivery speed
Margins
Scalability
Customer experience
Brand perception
Missed opportunities
Founder dependency
Team efficiency

Do not manufacture fear.

Do not invent financial losses.

Do not exaggerate.

The consequence must logically follow from what we actually know.

STEP 6: TRANSITION NATURALLY INTO THE SOLUTION

Only after establishing the problem or opportunity should you introduce me.

A useful transition is:

"This is where I come in."

Then explain how my skill addresses the specific situation.

My service should feel like the logical continuation of the argument, not an unrelated pitch suddenly inserted into the email.

STEP 7: DON'T WRITE MY RESUME

Do not dump my skills, tools, years of experience, certifications, or services into the email.

Use only the proof that reduces the prospect's uncertainty.

Bad:

"I have 7 years of experience and I'm proficient in X, Y, Z, A, B and C."

Better:

"I've handled [relevant type of work] before, so I can take ownership of [specific outcome] without your team having to manage every step."

Credentials support the argument.

They are not the argument.

STEP 8: SELL THE OUTCOME, NOT THE SKILL

The prospect is rarely buying the skill itself.

They are buying what the skill allows them to achieve.

Do not sell:

Web development
Design
Copywriting
Editing
SEO
Automation
Advertising
Consulting

Sell the relevant result:

Faster delivery
More conversions
Less management
Better customer experience
More content without more founder time
A stronger sales process
Better retention
Reduced manual work
Greater capacity
More consistent execution

Translate the skill into a business outcome.

STEP 9: SELL OWNERSHIP

Do not position me as someone waiting to be assigned individual tasks.

Show what I can take responsibility for.

Instead of:

"I can help with X."

Prefer thinking like:

"Give me X and I'll take care of Y."

Make the prospect understand:

What they give me
What I take ownership of
What they get back
What they no longer need to worry about

The email should make working with me feel easier than managing another freelancer.

STEP 10: SHOW, DON'T CLAIM

Never rely on empty claims such as:

"I'm reliable."
"I'm detail oriented."
"I'm an expert."
"I communicate well."
"I produce high quality work."

Demonstrate those qualities through specificity.

Instead of saying:

"I communicate well."

Explain:

"I'll keep your team updated at the points that matter without needing to be chased for progress."

Instead of:

"I'm detail oriented."

Explain the details you would actually take responsibility for.

Specificity is more persuasive than adjectives.

STEP 11: USE SELECTIVE CONTRAST

When useful, clarify the standard of work by contrasting what the prospect will and will not experience.

For example:

"No disappearing after the first milestone."

"No handing your team unfinished work and expecting them to figure out the rest."

"No adding another person your team has to constantly manage."

Use this sparingly.

Do not attack competitors.

Do not assume the prospect has had bad experiences.

The purpose is to make your operating standard tangible.

STEP 12: MAKE WORKING WITH ME FEEL EASY

The prospect should be able to visualize the relationship.

For example:

They provide the brief, goal, assets, or access.

I handle the execution.

They receive relevant updates.

They review the result.

The project moves forward.

Reduce the perceived management burden.

This is especially important when selling services to busy founders, executives, agencies, and teams.

STEP 13: POSITION FOR THE RELATIONSHIP THAT MAKES SENSE

If the opportunity could become recurring work, do not unnecessarily position me as a one time task worker.

Show that I could become a dependable part of their process.

But do not simply call myself a:

"reliable partner"
"long term partner"
"strategic partner"

Prove what that means first through ownership, communication, consistency, and understanding.

Then the positioning feels earned.

STEP 14: END WITH A LOW FRICTION CTA

Do not end with:

"Let me know if you're interested."

"I'd love to hear your thoughts."

"Feel free to reach out."

"Can I send more information?"

Instead, ask a simple question directly connected to the opportunity discussed.

Examples:

"Would you be open to a short conversation about how you're currently handling this?"

"Would it make sense to explore what this could look like for [Company]?"

"Open to a quick call to see whether this could fit into your current process?"

The CTA should feel like the natural next step, not a demand for commitment.

WRITING STYLE

Keep the email concise.

Default to roughly 3 short paragraphs:

Paragraph 1:
Personalized observation + hidden problem/opportunity + consequence.

Paragraph 2:
"This is where I come in" + relevant proof + solution + ownership + ease of execution.

Paragraph 3:
Low friction contextual CTA.

Write naturally.

Sound commercially aware, thoughtful, confident, specific, and human.

Do not sound desperate.

Do not over compliment.

Do not use fake praise.

Do not use corporate jargon.

Do not write like a résumé.

Do not turn the email into a full proposal.

Do not overload the email with features.

Do not invent personalization.

Do not make unsupported assumptions.

Do not insult their current setup.

Do not exaggerate results.

MOST IMPORTANTLY:

The email must NOT feel like it could have been sent to 100 other prospects by replacing the first name and company.

If it does, rewrite it.

BEFORE SHOWING ME THE EMAIL

Silently answer these questions:

1. What is this prospect actually trying to accomplish?

2. What is the obvious problem?

3. What is the deeper problem behind it?

4. Why does that deeper problem matter?

5. What specific information makes this email personal?

6. Why is my skill relevant to this exact situation?

7. What can I take ownership of?

8. How can I make execution easier for them?

9. What proof is actually relevant?

10. What information should I leave out?

11. What is the easiest logical next step?

12. Could this email have been sent unchanged to 100 other people?

If the answer to question 12 is yes, the email is not ready.

Rewrite it.

FINAL QUALITY TEST

Before giving me the final email, ask yourself:

"Does this email demonstrate understanding before asking for attention?"

If not, rewrite it.

Then output only:

Subject line

Email

Do not explain your reasoning unless I ask.

I will now provide:

1. What I sell
2. My relevant experience or proof
3. The prospect
4. Their company
5. Information I've gathered about them
6. What I want to offer them

If any critical information is missing, ask me for it before writing the email.

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@the234saint @omoalhajaabiola Thank you so much for sharing this.

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@MrSheriffTaiwo Congratulations Sheriff

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

I work with eCommerce brands across fashion, beauty, skincare, and lifestyle.

I care about the storefront experience, how the store looks, how customers move through it, and how the design supports the business.

If you want build or improve existing Shopify store, let’s connect

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

I’m Michael, a Shopify Website Designer.

I help Shopify brands design, improve, and optimize their stores with a focus on UX, CRO, and SEO.

A Shopify store should be more than just visually appealing. It should make it easy for customers to understand, navigate, trust, and buy.

[Technical Ben @TechnicalBben]

Happy new week,

I’m Benjamin, a Lifecycle & CRM Marketer

I help businesses design, acquire, engage, retain and reactivate customers through email and automation.

I work with Braze, Klaviyo, https://t.co/ppi6OmGudJ, Iterable, HubSpot & Salesforce.

I also build emails with HTML/CSS/ figma and work with Liquid code.

If you need someone who understands both the marketing strategy and the technical side, let’s talk.

Tell us what you do ?

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@MrSheriffTaiwo Happy new week Sheriff

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@MrSheriffTaiwo Have a blessed week Sheriff

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@MrSheriffTaiwo Congrats Sheriff.
Well done.

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@MrSheriffTaiwo Bro 😂 sometimes I genuinely wonder if those guys ever read the post.

You can post an educational breakdown of a bad product page, and someone will still comment, “I’m a Shopify expert with 7 years experience, I can help set up your store from A–Z.” I'll just burst out 😂

[Abiodun • Shopify Website Designer & Dev • Klaviyo @Olu_Abiodun01]

In the last 24 hours alone, I've seen people share:

• how to position yourself better as a freelancer
• how to build websites faster with AI
• how to pitch businesses using sample websites.

The funny thing is, some of these same tips would be inside a ₦10,000 course and people would treat them like gold.

I found out about Contra through X.

I've learned a lot about personal branding, getting gigs, and growing online from people sharing their experiences here for free.

Please don't ignore useful information just because it's free.

Some of these courses you pay for aren't even worth it and you know it.

Implement relevant tips you get on here and it can be the difference for your income

[Adénrẹ́lé P. Odúnayọ̀ @dpgraphics____]

Good morning! 🌅

New week. New opportunities. Same God.

May every click, every idea, and every design be guided by His hands.

Happy New Week! 🙏🏽✨

[Movas Shopify Design, Redesign and Developer @The_Movas]

To everyone that has lost their spark this year, I pray you get it back before this year ends. 🙏

It’s not easy when gigs are not coming in. If you’ve been there before, you know the feeling.

And to everyone currently on fire, please carry people along. Opening an agency won’t reduce your earnings; if anything, it increases them and creates opportunities for others.

For over a year now, I’m no longer the only one praying for gigs. Seven other people are praying for me to land projects too, because whenever I get a gig, they’re making money as well.

There’s a different kind of joy that comes with knowing your success is feeding other families too.

May Allah continue to bless us with opportunities that benefit not just us, but everyone connected to us. 🤲

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@The_Movas Amen 🙏🏾🤞🏾

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

A Shopify eCommerce store for a furniture brand.

Built with a focus on clean design, seamless usability, and conversion.

#ShopifyExpert #EcommerceDesign #UXDesign #ConversionFocused #ShopifyDesign

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

@dpgraphics____ Sure 👍🏾

[Michael Shopify Studio: Design, Redesign | Klaviyo @Mike_Uchman]

+1🎂
Cheers to good health, long life, new heights, and greater achievements. 🥂🤞🏾