The quality of data we’re pulling is insane
We’re getting extremely granular with our
targeting
Every email we’re sending is hyper relevant
I’m able to see if they’re running ads, what softwares they use, what problems exist in the business
Don’t be surprised if some of you get an email from Callix soon
our unfair advantage is that we built a product that validates itself in real time
to put it simply:
callix attributes data from sales calls, aggregates that data, and finds your most profitable customer
and sends that data back to your ad pixel to find more of those people
so when prospects hop on a sales call with us, we’re able to know that our product is working JUST from the fact they’re qualified
the very existence of the call is proof that callix works
so we tell them:
“you’re on this call and you have the problem we solve - our ads found you because of callix told them to look for you”
if your product is just a sales intelligence tool, you're only solving half the problem
It's never just a sales problem
100% of the time if you increase the quality of your lead you close more deals
in the broader space, there is no competitive advantage to another sale intelligence tool
Every single day we hear feedback from teams talking about how great Callix's Deal Analysis is
There's tons of tools that will tell you what you did right and what you did wrong in a sales call
And they're all based off of surface level metrics
Talk time, objection handling, and everything else every sales guru tells you to focus on
However Callix is a little bit different
It looks for the thing that's not typically said
If you go deep enough past the surface you'll find the real reason deals don't close
The highest lever a sales rep can pull
The limiting belief.
Most people don't even realize the reason their deal didn't close is because the prospect exists on a paradigm where buying isn't even possible
Sales is not about fighting someone until they buy
It's about raising their understanding so that buying becomes the next logical step in a process.
Because the #1 way to double your close rate is going to be by identifying, and reframing those limiting beliefs
Once that's done a seed is planted in their head
And the easiest way to water that seed?
Pull out your credit card 👊
As a sales purist it's extremely difficult for me to admit:
Fixing your marketing is likely the lever you need to pull to close more deals
I can do everything I need to do, perfect discovery, objection handling on point, follow up game is tight
But if I'm trying to sell chicken nuggets to a vegan, they're never going to buy
A lot of marketers sit in front of a whiteboard and develop the perfect ICP to buy their offer
But at the end of the day it's all speculation
The only time where your charts look like a hockey stick is when sales and marketing are fully aligned
This means taking the signals from our sales calls:
-Lead quality
-Buyer insights
-Demographics
-Psychographics
Doing this will allow you to know who actually buys, and who doesn't
And with the right tools you can not only craft your messaging around it, you can condition your pixel based off of these factors
When marketing is relevant, leads are higher quality, sales reps are well fed, and revenue explodes
This is how you end that eternal sales and marketing struggle
a friend of mine is hiring a Founding Engineer for his startup
good comp + great equity
the product: a simulated trading engine. think prop firm, but gamified
massive organic audience surveyed (good sign of early PMF)
the founders collectively have done:
>10M+ in monthly impressions in the trading space
>built a 8-fig/yr product, deep in marketing, acquisition, and ops
>scaled an adjacent product to 300k users, 1M arr, and did a quarter billion views in within weeks of launch
they're looking for a founding engineer (heavy backend) with real trading engine experience.
US-based preferred