Mingyian

Growth hacking the Chinese digitalscape & building global IP with A level talent. Let us help you get #China #millennials and #genz like a local.

[Mingyian @Mingyian]

Keep, China’s largest fitness app, bet big during the pandemic. Will it pay off? – The China Project https://t.co/zTEHyOc4XT

[Mingyian @Mingyian]

Morgan Stanley sets up a #wfoe in futures in #China

[Global Times @globaltimesnews]

US-based Morgan Stanley has set up a wholly owned futures company in Beijing, expanding its structure in China as the country further opens its financial sector to global players, financial information provider Aiqicha revealed. https://t.co/Cn6nVMlfuV

[Mingyian @Mingyian]

Despite Shanghai's vibrant nightlife scene, clubs are facing a tough time. Several factors might be contributing: ongoing pandemic restrictions, changing consumer preferences, competition from alternative entertainment options, and economic uncertainties. #Shanghai #Clubbing

[rebecca @rebeccavrse]

are clubs dying in Shanghai? Rachel Wolfe @wsj might hold a clue

@jennybai @mingyian

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As a work-from-homer, I've gotten into the habit of racing out the door in search of some face-to-face interaction as soon as I close my laptop at the end of the day. Recently, however, I've noticed something strange going on at the bars and restaurants I often bring a book to at 5 p.m.: They're packed!

Showing up early used to be a surefire way to get a reservation and beat the crowds. Not anymore.

In my latest for The Wall Street Journal, I wrote about how early birds are winning the post-pandemic entertainment economy—and moving the whole world earlier to suit them.

Restaurants are now seating 10% (!!!) of diners between 2 p.m. and 5 p.m., up from 5% in 2019, according to Yelp. More are moving their happy hours and closing their doors earlier as a result.

Even Broadway, in the city that supposedly never sleeps, has moved up curtain times.

Alexander Donnelly, who goes to about 50 Broadway shows a year for his job in theater production, was particularly looking forward to seeing the limited run of “Into the Woods." When he went to the box office a little after 7 p.m. to grab the tickets, however, he was horrified to hear the “take your seats” chimes.

Friends he was meeting were still across town. After some panicked texts back and forth, they decided they couldn’t be the people walking in late to a Broadway show.

“I’ve been to dozens of Friday shows and they all started at 8, so I was shocked,” says Donnelly.

A third of the shows now running on Broadway start in the 7 o’clock hour on Fridays, according to Playbill, which Donnelly says would have been unheard of a few years ago.

“Traditionally people would say that’s a bad idea. Don’t do a show that early, because people won’t have time to get into the city from the suburbs,” Donnelly says. “Now, we’re seeing this desire to get home earlier and get out of the city as quickly as possible.”

[Mingyian @Mingyian]

Earlier today, Animoca Brands announced the McNuggets Land experience in The Sandbox, in partnership with #McDonald’s Hong Kong. ����👏 #crypto #asia @McDonalds @TheSandboxGame
https://t.co/G39TmEcHXL

[Mingyian @Mingyian]

Check out these Top Asian-Led NFT Projects #nft #asia https://t.co/QtqAXTh6xh

[Mingyian @Mingyian]

Great concept raising a #SeriesA to build a bank for the #creator economy, Karat Financial raises $26M in Series A funding | TechCrunch https://t.co/WQ0AL6UXFu

[Mingyian @Mingyian]

The Women's World Cup has captured the attention of millions in China! 🇨🇳⚽️ Let's keep celebrating the incredible athleticism and empowering achievements of these talented athletes! 💪👩‍🦰 #ChinaSupportsWWC #WomenInFootball #GameChangers

[Mingyian @Mingyian]

A fast-paced story of how to build a digitally native IP - let us know when you are interested in launching in Asia! ⁦@pudgypenguins⁩ seeks to create IP brand around NFTs https://t.co/q8mVIofKEA

[Mingyian @Mingyian]

Great #cryptoroundup for Asia - China expands CBDC’s tentacles, Malaysia is HK’s new crypto rival: Asia Express – Cointelegraph Magazine https://t.co/ewgNBly0Ei

[Mingyian @Mingyian]

🏀🧧 In a great @nike ad, Brit tennis sensation Emma @EmmaRaducanu & Chinese tennis prodigy Zheng Qinwen sit down for a Chinese New Year dinner. A powerful symbol of diversity, respect, and love for the game, the ad embodies the spirit of #TennisUnity #NikeAd #ChineseNewYear

[Mingyian @Mingyian]

How #Allbirds Lost Its Way #WSJ: "The company is also slowing the pace of store openings and weighing whether to sell goods internationally through third-party distributors, which is less costly than operating its own stores in those markets." https://t.co/Bg2FWT3NN0

[Mingyian @Mingyian]

How #Allbirds Lost Its Way #WSJ: "The company is also slowing the pace of store openings and weighing whether to sell goods internationally through third-party distributors, which is less costly than operating its own stores in those markets." https://t.co/Bg2FWT3NN0

[Mingyian @Mingyian]

@MattPRD Full circle

[Mingyian @Mingyian]

We noticed some interesting moves leading up to this! Creative #agency Uncommon sells majority stake to Havas, Marketing & Advertising News, ET BrandEquity https://t.co/ZKtOhBFO0c

[Mingyian @Mingyian]

"Good morning, cross-border market enthusiasts! 🌞🌍 Today, let's embrace the endless possibilities and opportunities that transcend borders. May your ventures be fruitful, connections flourish, & collabs break barriers. #CrossBorderMarket #GlobalOpportunities #GoodMorning"

[rebecca @rebeccavrse]

So exciting to see such forward thinking talent like Victor Wembanyama unlocking a whole new game off the court @vicw_32 @jennybai @mingyian #ip #china #nba https://t.co/1UJtGdJHut

[Mingyian @Mingyian]

One of the first North American artists to return to China. So proud of our #GreysonChance!

[Mingyian @Mingyian]

China's punk rock scene is heating up. Following #AvrilLavigne who has led the scene for years, #LilGhost @machinegunkelly @oliviarodrigo are widely popular with Chinese #GenZ today.
https://t.co/p5CMeLfgye

[Mingyian @Mingyian]

6 Chinese startups that used #SVB but turned into tech giants anyway.
https://t.co/IZwxy5OrH0

[Mingyian @Mingyian]

6'9" basketball player, Han Xu, is a symbol of hope for young Chinese female athletes. Check her out:
https://t.co/YtXVFPE4da