-One day, two advertisers were sitting in their office, brainstorming a slogan for a new product — some super-innovative air freshener. The first one says:
- Listen, let’s make it memorable. How about: "Our air freshener is so powerful, you’ll feel like you’re on top of the Alps, even if you live next to a dumpster!"
The second one nodes and chimes in:
— Great, but let’s amp it up: “One spray — and your neighbors will start asking where the ski resort is!”
The first one pauses and says:
— Wait, what if someone actually believes it? What if people start climbing onto their balconies with skis?
The second one laughs and replies:
- No problem! We'll just add in fine print: "Skis not included, but discounts on them are!"
In the end, they decided it was genius and went to celebrate their success with coffee, which, by the way, they’d also marketed as “the drink that makes you feel like a million-dollar barista.”