@RayThe237KiD@JC_Carlton @TiPi237 @SimoJandie @aristidemabatto There is plenty of businesses that do create & communicate value for the consuner & it's a win win for both.
@JC_Carlton & celebrities tend to command people's attention which naturally builds credibility for the brand so it's easy for them to bring about new trends.
@JC_Carlton All the above. Customers for instance could have a change in behaviour like having the need to eat organic.
Brands tend to influence consumers through creatively driven experiences which drives consumers towards them.
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