Angela Allan 🇺🇦🦘

⚡️ Helping You Give Good Copy(writing) With Wit, Smarts + a Dash of Sass 💁🏼‍♀️ 💌 Award-Winning Journalist + Marketer 📧 DMs Open for Biz Opportunities

[Angela Allan 🇺🇦🦘 @MissSoot]

If you’re looking for ways to help Ukraine as a foreigner, here’s a good place to start 🇺🇦❤️👇

https://t.co/VgVNCYw4EU

[Angela Allan 🇺🇦🦘 @MissSoot]

@madebygoogle Same issue here in Australia. I updated to the new iOS yesterday and now my Google Home notifications disappear as soon as they appear on screen. I've checked the app (it is up to date), I've checked and played with notification settings. Still not resolved. Is there a fix?

[WorkInSocialTheySaid @WorkInSocial_]

me waking up to the comments section after the weekend

[Angela Allan 🇺🇦🦘 @MissSoot]

Preach 💪

[Angela Allan 🇺🇦🦘 @MissSoot]

Very excited to launch this baby into the world! 🥳

After a bumper brand strategy doc, & combing 40+ user interviews to use customers' words on the page, my copy for Manychat's product page for Instagram DM Marketing is live!

👀 Peep it here: https://t.co/om1MwfHxBm

[Angela Allan 🇺🇦🦘 @MissSoot]

Barbie Movie marketing is serious business 🩷

[Angela Allan 🇺🇦🦘 @MissSoot]

Well, I was not expecting this headline 👀

https://t.co/0HCZx8kjVm

[Angela Allan 🇺🇦🦘 @MissSoot]

🧛‍♀️ ⚰️

[Angela Allan 🇺🇦🦘 @MissSoot]

@wiz52 My favourite 😄

[Angela Allan 🇺🇦🦘 @MissSoot]

Oh no

[Angela Allan 🇺🇦🦘 @MissSoot]

This message made my day 🥰

[Angela Allan 🇺🇦🦘 @MissSoot]

Had the best response to this from a follower on IG: “No budget. But the exposure when you get up is worth far more.” 💀

[Angela Allan 🇺🇦🦘 @MissSoot]

From this article👇

“Experts say that even advanced AI doesn’t match the writing skills of a human: It lacks personal voice and style, and it often churns out wrong, nonsensical or biased answers.”

https://t.co/1qpch7hdz3

[Angela Allan 🇺🇦🦘 @MissSoot]

Oh no 🙈

[Angela Allan 🇺🇦🦘 @MissSoot]

If you loved these copywriting tips, I have something extra that can help you sell your ideal client’s transformation to have them begging for your product.

It's my 5-day copywriting challenge.

Join me here👇

https://t.co/z18eNgTwtV

[Angela Allan 🇺🇦🦘 @MissSoot]

Day #30: Don't stop... learnin'

Keep learning and refining your copywriting skills. My favourite read as of late is Eric Barker's Plays Well With Others. 👌

[Angela Allan 🇺🇦🦘 @MissSoot]

Day #29: A/B test different versions of your copy to find the most effective one.

Trust me, this can work wonders. Copy I created for a Matthew Hussey landing page outperformed the control by 44%. 🤯

There's a whole article about that here: https://t.co/yujsNq2dYb

[Angela Allan 🇺🇦🦘 @MissSoot]

Day #28: Don't ignore your calls to action

Use a clear and compelling call to action. Try to include a primary (or direct) CTA and a secondary (or indirect) CTA.

Primary CTA: those who are ready to buy. 🛍️
Secondary CTA: those who need to warm up to you ♨️

[Angela Allan 🇺🇦🦘 @MissSoot]

Day #27: Go on, you can be a little emo. 🥲

Appeal to your readers' emotions will help cultivate a deeper connection. And you know what they say, people buy from those they know, like ,and trust.

[Angela Allan 🇺🇦🦘 @MissSoot]

Day #26: Use active verbs to add impact 👊

Jump, grab, run - all of these and more work wonders!

[Angela Allan 🇺🇦🦘 @MissSoot]

Day #25: Create urgency using limited-time offers ⏰

Limited-time offers and limited quantities works wonders on buyer psychology, playing to scarcity.

The principle of scarcity states that people value something more if it is in short supply. Use it.