Xanthe Wells

VP of Global Creative @Pinterest 📌 Ex-Google Global ECD, TBWA, Pixar, mother of two, designer at heart

[IChooseViolence @ourhermitage]

This Pinterest ad from some days back! 😨

I moved a bit!

The transition from RENAISSANCE tour to COWBOY CARTER tour?

[Pinterest @Pinterest]

These kitties walked on keyboards to make AI self-portraits to get themselves adopted. See the world's first ever cat-generated art gallery on @bestfriends Pinterest board.

[Pinterest Business @pinterestbiz]

Boring boardrooms? That’s sooo last year. Watch as @McCann_mw, @MojoSupermarket and @JOANCreative find all the ideas on @Pinterest to take their digs from blah to bling. #UnboringMyBoardroom https://t.co/c1xqtb8OyJ

[Ad Age @adage]

.@Pinterest helped three New York agencies redesign their workspaces. https://t.co/s70cEu19pD

[LIONS | The Home of Creativity @Cannes_Lions]

When the marketing industry works for the good of its audience, great things happen.
Andréa Mallard, Chief Marketing and Communications Officer, @Pinterest details how her team has learned to put people first in their design strategies. #CannesLions70 | #CannesLions2023

[Pinterest Business @pinterestbiz]

The sky’s the limit at the Pinterest Manifestival. See you next week at @Cannes_Lions 👋🇫🇷 RSVP now: https://t.co/sViBL9cJcA

[David Herrmann @herrmanndigital]

And for the oddest thing.... Pinterest is now beating Tiktok in performance at scale for one of my bigger clients (rev above $50m).

How you ask? Shopify's audiences. I'm as shocked as you are. But these audiences are bringing in a higher AOV than anything we've done on TikTok.

Last 7 days we've spent more on Pinterest and less on creative. TikTok we've already cycled through over 25 pieces. BTW, we have over 100k followers on the TikTok, are verified and have our videos go routinely viral.

It's not an audience thing. We do well typically on TikTok, but since mid Feb it's become our worst performing channel and even looking at PPS it's fallen (despite spend being virtually the same).

Not sure if this will stick, but very very interesting to say the least cause we are a product market fit for both these channels and alas, TT just burns out way too fast vs Pinterest we've not updated creatives in 9 days. Just keeps improving.

Take for all this what you will, but thanks to these Shopify audiences and all the news coming on Pinterest lately it is suddenly a very intriguing channel right now for DTC.

[Katy Spencer Johnson, SMS (she, her) @katyb_spencer]

You know a brand that is quietly doing its own thing and owning it?

Pinterest. I said it.

[Xanthe Wells @MissXantheWells]

💔for my Google friends impacted by the layoff and the hundreds of friends still there left 💔and missing their colleagues. Here as a resource.

[Christina Garnett @ThatChristinaG]

You realize how hard it is to be negative on Pinterest?

I've gotten into the habit of gently scrolling on Pinterest as a chaser for the cruelty and meanness I see on other platforms.

Highly recommend it.

[Google UK @GoogleUK]

Three reasons why you should get the #Pixel7, from comedian and #TeamPixel ambassador @HumzaProduction …and his mother 👀
📷Amazing picture-quality
🔋Long-lasting battery
✨Easy to use

[Google UK @GoogleUK]

“You use Chrome, you use Gmail, you use Google Maps…so why wouldn’t you use a Pixel phone?”
Good point, there, Lucian. Complete the puzzle with the new #Pixel7 ✨

[Benjamin Aboagye 🇬🇭🇬🇧 @LoverOfTechBA]

All I am saying is that so far that unblur feature on the Pixel 7 series in the Google Photos editor is pure witchcraft😲😲😲😲😲😲 like how

[Made by Google @madebygoogle]

The new standard for smartphones has arrived.

Meet the new #Pixel7 and Pixel 7 Pro, Google’s most powerful, secure phones, with the most advanced #Pixel cameras yet.¹ ✨

#MadeByGoogle

¹Compared to Pixel 6

[Made by Google @madebygoogle]

#GooglePixelWatch’s band system attaches internally like a camera lens to a camera body, instead of the prominent external lugs of other watches.

Just twist and click to swap between a variety of available bands and transform your look seamlessly ✨

#MadeByGoogle

[Xanthe Wells @MissXantheWells]

@adweak Always.

[Lorraine Twohill @LorraineTwohill]

👀 #TeamPixel

[Lorraine Twohill @LorraineTwohill]

We’re back! Our best yet #MadeByGoogle

[Xanthe Wells @MissXantheWells]

R/GA at it again!

[R/GA @RGA]

Excited for "we just found some money we have to spend before the end of Q4" weather

[Rachel Bachman @Bachscore]

Six games of the Women's Basketball World Cup will air on ESPN2 and ESPNU, the most ever to air on live TV in the U.S.

The deal is a collaboration among Google, ESPN and FIBA, basketball's international governing body.