Mission Ventures

Challenger brand builders | We invest, create and partner to build better food and drink brands

[Bite Back @BiteBack2030]

For too long junk food has had us surrounded.

Nearly a third of children aged 2-15 are now at future risk of developing food-related illnesses like type 2 diabetes and heart disease.

The good news: it’s totally preventable. And we’re ready to Bite Back. #FuelUsDontFoolUs

[The Food Foundation @Food_Foundation]

🍽️ #BrokenPlate2023 🍽️

Our flagship annual #BrokenPlate report is officially launching today!

It features up to date analysis on the state of the food system and key insights on how we can shape a better future.

Find out more: ➡️ https://t.co/nV2c7DI3ST
@NuffieldFound

[Sustain @UKSustain]

Know of any great local initiatives to improve the food served, sold, marketed and taught to kids? Nominate them now in our children’s food awards #childrensfood23 https://t.co/hgCuFM8ZYy @FoodPlacesUK @ImpUrbanHealth @MissionVenture @childrensfood

[FoodNavigator.com @FoodNavigator]

Healthier challenger brands are a force for change in the food and drink industry. @Louis Bedwell, Co-Founder & Managing Director @MissionVenture is demonstrating How innovation can help to create healthier shopping baskets #PositiveNutritionSummit

[FoodNavigator.com @FoodNavigator]

Is healthy food hitting the mark with gen z? It's the question our panel at the #PositiveNutritionSummit chaired by @FloraSouthey, Deputy Editor @FoodNavigator is currently addressing. @MissionVenture #VERVE @youthsportnutr @BiteBack2030

[Foundervine @foundervine]

Announcing Thrive with Sainsbury's! 🚀

We couldn't be prouder to partner with @sainsburys & @MissionVenture to launch this free 16-week programme for Black-led start-ups with a £1,000,000 commitment supporting their transition to shelves!

Apply now: https://t.co/vhSkEAPFLO

[Sainsbury's @sainsburys]

Today we’re launching Thrive with Sainsbury’s. Alongside @foundervine and @missionventure, this free 16-week programme will support Black Founder-led brands on their journey from start-up to supermarket shelves. Find out more and apply by 16th August: https://t.co/wFAhuhcjh2

[Mission Ventures @MissionVenture]

Everyone wants to make a marketing plan that's efficient, effective and provides a good return on investment.

How do you plan it?

Our latest blog dives into the world of marketing plans.

Read more here: https://t.co/VD8lsQDfR5

[Mission Ventures @MissionVenture]

🙏 Built the incubator Bathtub 2 Boardroom into one of London's most respected start-up centres and supported 200+ companies.

⛵️A proud Dad, avid cricket fan and frustrated sailor

Got a question for Paddy? Reply below 👇

[Mission Ventures @MissionVenture]

It's about time we introduced the Mission Ventures team... a thread 🧵

Say hello to our CEO, @paddywillis 👋

👶Co-founder of Plum Baby, the world's first ambient baby food. Plum sold to Darwin PE with sales nudging £14 million.

🚀Advisor, mentor, CEO and investor

[Mission Ventures @MissionVenture]

Let’s make sure the next generation has opportunities to be healthy, no matter where
they live. Will you sign the letter now? #BorisKeepYourPromise
https://t.co/uE3Xp8jF8b @10DowningStreet @jamieoliver @BiteBack2030

[IFE_Event @IFE_Event]

Our panel of judges for the Lockdown Pioneers in #Food & #Drink Awards are on the hunt for the latest innovations from last year & you could have what they are looking for!

Complete our short form to enter for free👉 https://t.co/1sRyOXZQaq @MissionVenture #foodstartups

[Mission Ventures @MissionVenture]

Today we're excited to launch the #LockdownPioneer Awards alongside @IFE_Event. Specifically for #foodanddrink brands launched in the past 12 months, this event will showcase innovation to top industry buyers.

Want to find out more? Click here https://t.co/QxMqDzSGvH

[Better Society Capital @BetterSocCap]

The #GoodFoodFund has made its first two investments to help create and scale new healthier mass-market products that can tackle #ChildhoodObesity.

Read our latest blog with Investment Manager, Hayley Hand: https://t.co/9QY1WyPhtc @ImpUrbanHealth @AscensionGrp @MissionVenture

[Mission Ventures @MissionVenture]

@BatchVenturesUK @Warburtons @theartfulbakers @TheGrocer Consumers have fallen back in love with the traditional biscuit and we intend to disrupt the biscuit market and craft creative biscuit solutions to build upon this trend.

Find out more about @BatchVenturesUK here --> https://t.co/H7vTi0HbS0

[Mission Ventures @MissionVenture]

We're proud to announce our first @BatchVenturesUK investment.

In partnership with @Warburtons we've made a six-figure sum investment in @theartfulbakers

@TheGrocer has the full story https://t.co/BK9GYhF3cy

[Mission Ventures @MissionVenture]

@ShareAction @AscensionGrp @BigSocietyCap @ImpUrbanHealth Now it is up to retailers and wholesalers to take notice and give SMEs the shelf-space they need to improve the nation's diet.

More here >> https://t.co/jPuNrlkLjA

[Mission Ventures @MissionVenture]

Supermarkets shape our diets. @ShareAction are leading a coalition of 100+ investors calling for Tesco to set targets to increase its proportion of sales from healthier products.

https://t.co/NrGBfVqI02

[Jessica Attard 🏳️‍🌈 @JessicaAttard5]

This is a material risk for investors:

Retailers who don’t keep-up or get ahead of the regulatory curve risk over-exposure to financial risk and missing-out on the potential to capitalise on growing consumer demand in this area.

[Mission Ventures @MissionVenture]

@ShareAction The Good Food Fund in partnership with @AscensionGrp @BigSocietyCap and @ImpUrbanHealth prove that brands don't have to compromise on taste to provide healthier and accessible foods.

Innovation is being driven by the SME's, but the power still sits with the incumbent brands.

[Mission Ventures @MissionVenture]

Such a positive bunch discussing one of the biggest health challenges we face - and discussing how we can all collaborate to achieve greater impact. Thanks @JessicaAttard5 & @bright_harbour for connecting us!

[Jessica Attard 🏳️‍🌈 @JessicaAttard5]

Thanks @CateConnors, so much potential for achieving great things with our partners @jamieoliver @BiteBack2030 @Food_Foundation @actiononsugar @ImpUrbanHealth @ShareAction @MissionVenture @UKSustain 😃