Molly Mittal

Weekly Brand Breakdowns • AI in Design • Design Strategies
Based in SF 🇺🇸
Strategy | UX | Identity

[Molly Mittal @MittalMolly]

Your audience isn’t just buying from you. They’re building with you. The question is, are you paying attention?

#brandstrategy #communityled #tiktokmarketing #brandbreakdown #creatoreconomy

[Molly Mittal @MittalMolly]

Most brands chase the next generation by abandoning the last one. Pokémon kept both. At the same time. With the same thing.

$150 billion didn’t come from reinvention. It came from refusing to.

#brandbreakdown #pokemon #brandconsistency #marketing #cultbrands

[Molly Mittal @MittalMolly]

@DietCoke

[Molly Mittal @MittalMolly]

Your features are forgettable. The feeling you create is not.

What feeling does your brand create?

Episode 02 drops next Friday, follow @withmollym so you don’t miss it.

#brandstrategy #brandpsychology #cocacola #marketing #emotionalmarketing

[Molly Mittal @MittalMolly]

@jacquemus

[Molly Mittal @MittalMolly]

[Day 11 of 75] She is not a trend. She is a commitment.

The biggest names. They’re the ones with the most honest ones.

Which brand do you think has the most authentic story that they’re not telling? 👇

#jacquemus #brandstrategy #luxurybranding #brandbreakdown #marketing

[Molly Mittal @MittalMolly]

@Google

[Molly Mittal @MittalMolly]

[Day 12 of 75] Can AI describe your brand in one sentence? If not, you have a positioning problem. And it just got expensive.

DM me SEO and I’ll tell you exactly what your brand needs to do next.

#googleio #geminiai #brandpositioning #AISearch #brandstrategy

[Molly Mittal @MittalMolly]

@nokia

[Molly Mittal @MittalMolly]

In 1865 they made paper.
In 1902 they made rubber boots.
In 1998 they were the #1 phone brand on earth.
By 2013 it was over.
Four pivots. One mistake. Swipe to see what killed Nokia 👉

#brandstrategy #nokiastory #brandbreakdown #marketingstrategy

[Molly Mittal @MittalMolly]

@canva

[Molly Mittal @MittalMolly]

[Day 13 of 75] In-jokes build cults. Cults build brands.
Which brand do you think gets its audience best? Drop it below 👇
Follow @withmollym for brand breakdowns every day.

#Canva #BrandStrategy #BrandActivation #DesignCommunity #BrandBreakdown

[Molly Mittal @MittalMolly]

[Day 14 of 75] Find your enemy. Name it. Build everything around being the opposite of it.

Fans come and go. Believers with a shared enemy stay forever.

#brandpsychology #brandstrategy #cultbrand #brandbreakdown #marketingpsychology

[Molly Mittal @MittalMolly]

[Day 9 of 75] You don’t earn loyalty by talking about yourself. You earn it by showing up for the life your customer is already living. BILT successfully did that!

#brandstrategy #bilt #brandedcontent #brandbreakdown #marketing

[Molly Mittal @MittalMolly]

Who do you think won this collab — AP or Swatch?

Follow @withmollym for brand breakdowns like this every day. 🕰️

#audemarspiguet #swatch #royalpop #brandstrategy #luxurybranding

[Molly Mittal @MittalMolly]

[Day 7 of 75] Spotify changed their logo to a disco ball. The internet hated it. That was the whole plan. 🪩

#spotify #brandstrategy #logodesign #brandbreakdown #designtrends
@Spotify

[Molly Mittal @MittalMolly]

[Day 6 of 75] Me watching Netflix. Claude making carousels. Balance.

Follow & DM me CANVA and I’ll send you my exact Claude + Canva workflow. Free.

#claude #canva #worksmart #aidesign #designsmarter

[Molly Mittal @MittalMolly]

[Day 5 of 75] Marketing ideas using Instagram’s newest feature. 📸

This is just the start.
DM me INSTANTS and I’ll send you
the full brand playbook for this feature.

#instagraminstants #brandstrategy #marketingideas #closefriends #productlaunch

[Molly Mittal @MittalMolly]

[Day 4 of 75] An Indian perfume brand just walked into Selfridges London. Next to Tom Ford. Loewe. Byredo. 🖤

The first Indian niche fragrance brand. Ever. In that building.

#indianbrand #brandstrategy #madeinindia #indiandesign #brandbreakdown

[Molly Mittal @MittalMolly]

[Day 3 of 75] Most brands are obsessed with being seen. Heinz got so consistent they became impossible to unsee.

Recognition is worth more than relevance. You can’t rush it. You can only protect it.

#brandfacts #brandstrategy #marketing #packaging #branding