5. Before improving your copy, make sure your emails have a real chance of reaching the inbox.
We broke this down in the first edition of The Operator’s Brief by Moaty:
https://t.co/23ofwipOz2
Email providers are like your ex. You cannot show up out of nowhere, send 500 messages, and expect trust.
Here is how to warm a new email account and avoid landing in spam 👇
4. Unverified or poorly targeted leads result in more bounces, unopened emails, and spam complaints. Those signals tell email providers that recipients may not want your messages.
5 things to remove from a cold email:
1. Long intros
2. Generic compliments
3. Multiple CTAs
4. Too much jargon
5. Your full service list
Cut out unnecessary parts. Clarity wins.
A lead you never follow up with is wasted acquisition cost.
You already paid to earn their attention. Follow-up is how you turn that attention into an opportunity.
We’re building Moaty by mastering one business function at a time. We’re starting with outbound email.
The Operator’s Brief is where we’ll share what we learn as we build.
Follow the journey here: https://t.co/njsxWPJuPF