Mobile Finance Collective

Exclusive community for finance professionals/founders in mobile apps & gaming. Founder @martinmacmillan. Follow on LinkedIn for more

[Mobile Finance Collective @MobFinCo]

Why Don’t Ad Networks Finance Their Own Customers? https://t.co/adeF756Np0 via @martinmacmillan

[Mobile Finance Collective @MobFinCo]

How can game studios validate ideas before spending a dollar?

Jasmine @VectorAI_Global shared how AI-driven audience simulation helps studios make smarter decisions.

Full webinar live for MFC members.

Free membership for CFOs & senior leaders:
https://t.co/HTsDi9qsAi

[Mobile Finance Collective @MobFinCo]

AI Finds Problems, Launches Tests, then Counts Your Money. #Balancy CEO Pavel Ignatov shares real-world use cases & live demos with our members.
Webinar available exclusively to MFC members, free for CFOs & senior leaders in mobile app and gaming studios. https://t.co/HTsDi9qsAi.

[Martin Macmillan @martinmacmillan]

Pricing is one of the most powerful levers in mobile gaming - but governance varies wildly between studios. Who ultimately decides pricing in your mobile game studio? 👇

[Mobile Finance Collective @MobFinCo]

Managing Price, Gaining Profit: Updating the Rules for Digital Gaming.
🎮 Sign up to join us this Thu, Mar 19 • 5:00pm CET, with William Grosso, CEO of Game Data Pros, Inc. (GDP) https://t.co/8lLEi98QDR

[Mobile Finance Collective @MobFinCo]

🤨 Who said CFO's don't get invited to mobile gaming industry events?
Fantastic evening at @MobFinCo CFO Dinner! Thanks to everyone who came along. Perfect reminder of how valuable it is to connect in person.
🤝 Huge shoutout to @AppsFlyer for supporting us

[Martin Macmillan @martinmacmillan]

From Bookkeeper to Strategic CFO: The Evolution of Finance in Mobile Gaming https://t.co/Ik78rI9rWH via @MobFinCo

[Mobile Finance Collective @MobFinCo]

The Three-Stage Capital Model: How Game Studios Could Be Funded.
A manifesto for a healthier investment climate in mobile gaming https://t.co/wK6Ztcbx73 via @martinmacmillan

[Mobile Finance Collective @MobFinCo]

Why Credit and Collections Are Holding Back Mobile Advertising
🤳 To understand the context let's quickly review the history of how mobile ads have been bought and paid for over the years.

https://t.co/zBHl088Gtd

[Mobile Finance Collective @MobFinCo]

@peggyanne @PGConnects @martinmacmillan Very welcome @peggyanne, it was a pleasure to have you join us.

[Martin Macmillan @martinmacmillan]

🥂 A perfect start to @PGConnects London with a fantastic @MobFinCo VIP dinner at The (Original) Ivy, together with friends and #CFOs from across the industry.

🤝 Thanks to everyone who joined us, great conversations, great company, and a really fun evening.

[Martin Macmillan @martinmacmillan]

The real question for UA teams is never: “What's my budget to spend this month?”
It's: “If my UA machine is working, what’s the smartest, most efficient way to .....👇
https://t.co/Yfyt7XpsQi

[Mobile Finance Collective @MobFinCo]

When should a mobile games studio hire a CFO?
@martinmacmillan explores why finance leadership in mobile games is driven by complexity not just revenue.

Read the full article in @pgbiz 👇

https://t.co/Sq0zCd6myz

[Mobile Finance Collective @MobFinCo]

Why cohort financing works like a Skinner Box - and why that's exactly what UA capital needs

https://t.co/yKhUfXUFHu

[Martin Macmillan @martinmacmillan]

Most studios don’t get outright rejected for debt, they get a quiet “not yet.”
Aaron Wizenfeld (Partner, Shamrock Capital) explains why in this @MobFinCo closed-door fireside chat + live AMA.
Apply to join us on Thurs 15th, 4pm GMT https://t.co/fbF6ZnwPAf

[Martin Macmillan @martinmacmillan]

From Bookkeeper to Strategic CFO: The Evolution of Finance in Mobile Gaming.
A practical guide to building your finance function from early stage to scale https://t.co/dK5gw0skAj

[Martin Macmillan @martinmacmillan]

🥂 @MobFinCo is bringing together an exclusive group of CFOs, finance leads & founders from leading mobile app and gaming studios for a VIP dinner in central London on January 18th, ahead of @PGConnects . Apply to join us https://t.co/Vyx2jCYA0V

[Mobile Finance Collective @MobFinCo]

🐶 Dog Treat Financing: Operant Conditioning meets UA Funding https://t.co/b4wgslUB83

[Mobile Finance Collective @MobFinCo]

Why aren’t you spending more on UA? https://t.co/5whomlFCQt

[Mobile Finance Collective @MobFinCo]

A Clean-Room Accounting Framework for UA and Monetization in Mobile Gaming https://t.co/tg2bBi9hvh