The Mobile User Acquisition Show

The Mobile User Acquisition Show by @RocketShip_HQ

Each episode features growth strategies and tips from the leading edge of mobile user acquisition.

[The Mobile User Acquisition Show @MobileUAShow]

To attract users to your app, you need to appeal to their subconscious desires.

Hannah Parvaz of Aperture talks about how they arrived at this insight for a time-tested message for Curio. By delving into the desires of their intended audience.

More: https://t.co/SPUjMQ6IdZ

[The Mobile User Acquisition Show @MobileUAShow]

Evite was launched in 1998. As of today, it is 25 years old.

Granted, it is no longer a ‘startup’ but it certainly was in 2000, when the dotcom bubble burst.

Selina Tobaccowala tells us how focusing on the product is what ensured its longevity.

More: https://t.co/uMNbl6Q1OW

[The Mobile User Acquisition Show @MobileUAShow]

It is a marketing aphorism to reach your customers where they are, at the moment they need your product.

Tobias Boerner of Appic talks of blockchain, where identities are protected but transactions are not. Granular targeting becomes possible.

More: https://t.co/BcDpD6Nnku

[The Mobile User Acquisition Show @MobileUAShow]

The only way to make a mediocre product go viral is to sneeze on it.

Dominic Coryell of Shopify points that referral programs only work if the user has had a great experience. It is a great product that sells itself.

More: https://t.co/XaDLwjor5a

[The Mobile User Acquisition Show @MobileUAShow]

Embrace your inner two-year old.

Delve deeper with ‘why’. Everything has an underlying reason.

@HannahParvaz of Aperture talks about how this process surfaced one of Curio's big marketing lines. It connected to a desire that immediately resonated.

More: https://t.co/SPUjMQ6IdZ

[The Mobile User Acquisition Show @MobileUAShow]

Virality existed before social media.

Selina Tobaccowala tells us about how Evite chose to focus on A/B testing. And the company thrived over its competition, and survives to this day.

More: https://t.co/uMNbl6Q1OW

[The Mobile User Acquisition Show @MobileUAShow]

How does performance marketing work with blockchain?

Tobias Boerner of Appic tells us about this new opportunity. With the way that blockchain is currently set up, we can deliver a personalized ad right into someone’s wallet.

More: https://t.co/BcDpD6NVa2

[The Mobile User Acquisition Show @MobileUAShow]

Low-margin businesses require immense scale to break even, let alone reach profitability.

Dominic Coryell of Shopify tells us about the time at Garment Valet when they diagnosed a major issue and were able to turn around operations in 2 months.

More: https://t.co/XaDLwjor5a

[Growth Gems @growthgems]

Collecting more data doesn't always lead to lower conversion

🎙️/📹 How to unlock web-based flows for massive scale
💡 @ToddKane (VP of Growth @LearnWithHOMER)
🙏 @MobileUAShow
🔗 https://t.co/tTXAHQcPrY

#1GemEveryday

[The Mobile User Acquisition Show @MobileUAShow]

Today's #DailyAd by @ShamanthRao feat. Design Home

🤔 Show dangling/dancing text in the first scene to pique curiosity.
💨 Showcase different types of pillows that scroll by quickly - to imply the variety of items in the app.

[The Mobile User Acquisition Show @MobileUAShow]

Mobile Dev Memo started as a learning device and a safety net.

@eric_seufert tells us how and why he started Mobile Dev Memo during his first stint in a gaming studio. To learn the intricacies of mobile UA, he challenged himself to write about it.

More: https://t.co/dqDHgDuxgE

[Shamanth Rao @ShamanthRao]

After 4+ years(!) of hosting the @MobileUAShow, the #1 piece of feedback I’ve gotten is: “the podcast highlights the amazing work done by your guests - BUT we’d like to see more about YOUR work, your learnings - and teachings.”

so: I started a newsletter - details below. 👇

[The Mobile User Acquisition Show @MobileUAShow]

Today's #DailyAd by @Viren_90 feat. TinyTap

🎞️ Lead with flattery: "your child is too talented."
📱 Key app features are conveyed via colored text overlays (& not speech since kids can fumble).
💯 Win state/ appreciation can be heard in the background.

[The Mobile User Acquisition Show @MobileUAShow]

Today's #DailyAd by @hhafsaah_c feat. ZipRecruiter

🔎 Stat for credibility
✅ Addresses key issues recruiters face, i.e., getting qualified candidates.

[The Mobile User Acquisition Show @MobileUAShow]

When ATT turned mobile UA upside down, marketers had little choice but to rebuild from scratch. The only concrete piece of the iOS puzzle is SKAdNetwork.

Roman Garbar of @tenjinIO walks us through his predictions for SKAdNetwork 4.0.

More: https://t.co/qjzeTuPqr7

[The Mobile User Acquisition Show @MobileUAShow]

Today's #DailyAd by @Viren_90 feat. Ibotta

🛍️ Shopping clip with woman leaving of a shopping centre.
💬 Caption focused on ubiquity of all brands.

[The Mobile User Acquisition Show @MobileUAShow]

Data has to become information, then knowledge, insight, and finally wisdom to be of real use.

@eric_seufert of Mobile Dev Memo tells about how a studio he worked with early on in his career had lots of analytics that did not translate into wisdom.

More: https://t.co/jRpjgnrmIB

[The Mobile User Acquisition Show @MobileUAShow]

Imagine monetizing your attention.

And as with anything monetary or even quasi-monetary, there is wiggle room for fraud.

Annica Lin of Sable tells us about her firsthand experience with advertising on Brave and its ad network.

More: https://t.co/GUQSQVsEg0

[The Mobile User Acquisition Show @MobileUAShow]

Today's #DailyAd by @apiengar feat. Headspace

🎨 Brand-aligned colors encourage brand recall.
🔤 Deliberately misaligned text perfectly depicts clutter.
🤯 Great use of visuals to communicate core message - burden on the mind, but thanks to Headspace the head is smiling.

[The Mobile User Acquisition Show @MobileUAShow]

How do you remove bias from data analysis?

You automate it.

Michael Taylor of Vexpower explains how Facebook’s desire to remove bias from their MMM process led to Robyn, especially in the wake of ATT.

More: https://t.co/1NflauZgAb