Mockingbird

Mockingbird helps companies improve retention with AI-powered customer conversations

[Mockingbird @MockingbirdsCo]

We invite you to weigh in:

Have you experienced this phenomenon within your customer base?

How do you run retention campaigns without disturbing dormant customers?

[Mockingbird @MockingbirdsCo]

You launched an email campaign to prevent churn... and a huge chunk of your customers churned 😳

You're confused. Your boss is pissed. What happened?

[Mockingbird @MockingbirdsCo]

As marketing professionals, product managers, and sales specialists, it behooves us to tread lightly and think deeply about the implications of our retention strategies. It's not simply the content of the campaign that matters, but who we target 🤔

[Mockingbird @MockingbirdsCo]

Want to dig in more? Take a look at the study here: https://t.co/Bd4b9GUfs8

PSA 📣: we can help identify the right customers to target with AI-powered customer conversations: https://t.co/4Wypq8XvA4

[Mockingbird @MockingbirdsCo]

You’re probably wasting money trying to prevent customer churn

The reason? You're targeting the wrong people 🎯

A recent Harvard study identified the most common customer segments that companies waste their efforts on:

[Mockingbird @MockingbirdsCo]

4. Low-value customers 💸

Not all customers are created equal. Take a look at the customer’s history with your company before targeting them for outreach, especially if you’re offering special discounts or promotions.

Low-value customers can be a drag on your outreach efforts.

[Mockingbird @MockingbirdsCo]

@lya32s I'll check this out Jack! If you're interested in AI-powered customer research, give us a try: https://t.co/4Wypq8XvA4

[Mockingbird @MockingbirdsCo]

Looking to secure the bag for your company?

Drive customer retention. 💰 💰 💰

Customer retention is, by far, the most important driver of profitability and value.

[Mockingbird @MockingbirdsCo]

PSA 📣: we can help you identify drivers of churn with AI-powered customer conversations: https://t.co/277GXw8zWr

[Mockingbird @MockingbirdsCo]

Your customers are thinking about leaving you.

The good news: you can predict who’s at risk and intervene.

This infographic shows the most common predictors of churn that businesses use to identify at-risk segments.

[Mockingbird @MockingbirdsCo]

PSA 📣: we can help identify opportunities to improve retention with AI-powered customer conversations: https://t.co/277GXw8zWr

[Mockingbird @MockingbirdsCo]

In a recent Harvard study, researchers found that every 1% increase in retention produces nearly a 5% increase in aggregate customer LTV.

Improving retention pays off disproportionately.

[Mockingbird @MockingbirdsCo]

Marketers shouldn't have to sit on Zoom asking the same questions over and over again for customer research. We're not having it.