Today is your lucky day
Here's how to make $15k a month organically
No nonsense
Step 1: Point everyone to ONE place
Not five
Not a linktree with seventeen options
One place that says exactly what you do and who for
Step 2: Go find those people
However you need to
Find them
Step 3: Reach out every single day
Ask if they want a call
Tell them how you can help
That's it
That's literally it
You'll hit $15k faster doing this than anything else you're trying
Promise
Peace โ๏ธ
PS- I said one place
I meant one place
Not one place AND your Instagram AND your newsletter AND your YouTube
One
I'm watching ๐
One of the most expensive mistakes in business is confusing your niche with your dream client
They're not the same thing
A niche is easy
Male or female
Business owner or employee
USA or UK
$50k income or $500k income
Those are demographics
They help you find people
Your dream client is different
They're the person who actually does the work
Replies to messages
Turns up to calls
Takes feedback without having a nervous breakdown
The person who challenges you when they should and listens when they should
The person who doesn't disappear for three weeks then come back saying "sorry, been busy"
We've all had that client
You can have two clients from the same niche. One becomes a case study
The other becomes a headache
That's why I spend less time obsessing over niches and more time thinking about who I actually want to work with
The niche helps me find people
The dream client helps me stay sane
Capeesh? ๐ค
PS- The average person spends about six years of their life dreaming
Some business owners spend longer looking for the perfect niche
For the first 37 years of my life I didn't know what I was doing
Chasing things I couldn't name. Going somewhere I hadn't chosen. Wondering why I felt lost.
It took losing my friend Nano to figure it out.
He didn't want to work for anyone. Didn't want to answer to anyone. Back then I thought I don't want to be like that. He could never make any money.
When he died I realised something.
He had the right idea. He just didn't have the skills to make it work.
I did.
That was the moment everything changed.
Most people spend their whole lives chasing things they can't name. Going somewhere they haven't chosen. Wondering why they feel lost.
The destination matters. But so does knowing why you're going there.
Full podcast episode with Deepak Saini... link in replies
The best time to build your personal brand was 20 years ago.
The second best time is now.
Social media is still wide open. The tools are free. The reach is there.
The only thing missing is you actually doing it.
Build your brand. Put the work in. Let people know who you are, what you stand for, what you offer.
Once that happens, everything changes. Opportunities. Clients. Income. Freedom.
It all starts with people knowing you exist.
Solopreneur, entrepreneur, or whatever the fuck you want to do with your life. It starts with your brand.
I built a programme around exactly this. The 216. 21 steps to six figures.
Want to know more? DM me.
Peace โ๏ธ
PS- The best time to plant a tree was 20 years ago.
The second best time is now.
PS- DMs are open.
Ghostwriters offering to "scale my X" need not apply.
I'm already doing a perfectly mediocre job of that myself.
45% of solopreneurs are burnt out
And the gurus will tell you to grind harder
Wrong answer
The burnout isn't from working alone
it's from doing 9 jobs because you won't pay for help
"No" made me more money than any yes ever did.
Took me an embarrassingly long time to figure that out.
Last month alone I turned down:
A podcast that wanted me to talk about stuff I don't believe in.
Three clients who weren't ready to do the work.
More "pick your brain" coffees than I can count.
Two partnerships that sounded great on the call and would've drained everything.
More "just one quick question" DMs that were absolutely not one quick question.
Every single one felt like a loss in the moment.
None of them were.
Your time is the product. Not your expertise. Not your content. Not your offers.
Your time.
Every yes to the wrong thing is a no to the right one.
Neo didn't dodge bullets by saying yes to everything. At some point he just stopped them entirely.
That's the goal.
Capeesh? ๐ค
PS- The Matrix came out in 1999. We've had 26 years to pick the red pill. Most people are still in the pod. Warm. Comfortable. Wondering why nothing's changing.
The Solopreneur Manifesto
The best strategy is doing what you can with the hand you've been dealt
"New and exciting" is what we say when we don't fancy doing the actual work
There are no shortcuts
We've checked
The harder you work, the harder it is to quit
The market is the only judge
She does not care about your feelings
It's not about convincing others
It's about being convinced yourself
We say no without remorse
We hear no without losing enthusiasm
Character is the sum of habits
Nobody is coming to save us. We checked that too
If it's comfortable, it's not growth
When we know what to do, we take action
When we don't know what to do, we take action
Without integrity, nothing else matters
With integrity, nothing else matters either
Peace โ๏ธ
PS. Blessed are the solopreneurs, for they shall inherit nothing
Unless they sort out their positioning first