Moin | Design & CRO

Conversion-focused design & CRO systems that build premium brands | CRO ⟡ Websites ⟡ Brands ⟡ Products | @RoketKreativs

[Moin | Design & CRO @MoinSayiid]

That's how Pete Roberts turned a stolen pattern and a chainsaw into a $250M American manufacturer.

Follow @MoinSayiid for more founder stories like this one.

[Moin | Design & CRO @MoinSayiid]

One man in Maine still knew where those machines were and how to run them.

Lenny Davis. He was already sick.

He spent his last years teaching Roberts. Through a deep freeze winter they brought the last loom in Maine back to life.

In 2014 Origin wove its own cloth.

[Moin | Design & CRO @MoinSayiid]

Look at the order he did it in.

Vertical integration is slow and expensive. It does not fund itself.

So he built the high-margin business first and aimed its cash at the one nobody could copy.

Find the part of your company that throws off profit. Point it at your moat.

[Moin | Design & CRO @MoinSayiid]

The heavy cotton a gi needs wasn't woven in America anymore. He'd been importing it from Pakistan.

He called every mill left in the country. None of them could make it.

The machines that could had been scrapped decades earlier.

[Moin | Design & CRO @MoinSayiid]

"Called my buddies up, we got out our chainsaws, cut down some trees, and built a factory."

A timber-frame building in the woods behind his house in Farmington, Maine.

No capital. No manufacturing experience.

Then he hit the real problem.

[Moin | Design & CRO @MoinSayiid]

His own manufacturer had been selling his patterns to other brands.

Business is business, they told him. Nothing you can do.

He walked.

"I made a decision live or die, this is what we're going to do. I will leave competing to everyone else."

[Moin | Design & CRO @MoinSayiid]

A jiu-jitsu guy lost everything in the recession.

His own factory started selling his designs to competitors.

So he cut down the trees behind his house and built his own.

Now it does $250M a year.

[Moin | Design & CRO @MoinSayiid]

Pete Roberts launched Origin in 2011. American brand, gis sewn overseas.

In 2012 he flew to Abu Dhabi to compete.

Across the mat, another athlete was warming up in the gi he designed.

Different logo on the back.

[Moin | Design & CRO @MoinSayiid]

If AGI ever becomes real, it doesn’t go for your job first.
It goes for the grid.
Two moves:
monopolize our power and starve us,
or generate its own and never need us again. That’s the real fork. Everything else is downstream.

[Moin | Design & CRO @MoinSayiid]

@danellisona Then go viral 😁 and show us!

[Moin | Design & CRO @MoinSayiid]

@oprydai Knock Knock. @LinkedIn is here!!

[Moin | Design & CRO @MoinSayiid]

@TTrimoreau Order and Guide. Keep an eye. Token maxing. Stop hallucinations.

[Moin | Design & CRO @MoinSayiid]

@anah_sahh eh to put it simply u cant just change a og app over night. unless it has some very nice features.

[Moin | Design & CRO @MoinSayiid]

@Surendar__05 Just like what @VanCliefMedia says. Build AI systems not AI agents. Folders over agents always.

[Moin | Design & CRO @MoinSayiid]

That's how Mark Sisson went from a decade of blogging to a $200 million exit — on a product he launched at 62.

Follow @MoinSayiid for more founder stories like this one.

[Moin | Design & CRO @MoinSayiid]

A 62-year-old blogger put $2 million of his own money into avocado oil mayonnaise.

Three years later, Kraft Heinz paid $200 million for it.

Here's how:

[Moin | Design & CRO @MoinSayiid]

Competitors could copy avocado oil mayo in a year. Plenty did.

None of them could copy ten years of trust.

Build the audience first. Then sell it something.