Steven Bartlett says a few glasses of wine ruined the next 3 days of his life
“It's one of those areas where you don't understand the hidden cost until you really give it up for a while. I stopped drinking at 30 years old. I'm now 33. When I was 31, I thought, I'll have a drink again because now I could really A/B test it. I had a year of not drinking, decided to have a drink again”
“It ruined three days of my life. I had a couple of glasses of wine, didn't get drunk. It ruined three days of my life because of the domino effect it caused”
“I got worse sleep that night, and then because I got worse sleep that night, I ate more poorly the next day because my dopamine system or whatever, the cortisol system was all messed up. I podcasted worse. I didn't go to the gym that day or the day after because I felt really bad. I then slept worse, and I could track all of this on my Whoop”
"My ad gets a lot of spend but isn't converting, what's going on?"
Had this exact conversation 3 times last week.
Hint: It's not a Meta problem.
You're actually way closer to a winner than you think.
Here's what that ad is telling you and how to turn it into a winner:
Go to Claude. Tell it to scan the subreddit where your customers are to find 30 of their biggest pain points.
Give it time. Takes a minute.
Then show or tell Claude about your product. With as much detail as possible.
"Build a sales page based on all the data you have".
Magic.
I have a Claude workshop that I'm gonna run with a good friend of mine. He built a presentation. I ran Claude to find pain points.
Then fed the presentation to it.
Manually it'd take me a month to build what it built while I was in the gym (remote control).
This feels illegal 🫨
Claude 4.8 + Maxxed mode + Bypass permissions
You can literally 1:1...without ANY mistakes...Whichever landing page you want
I just cloned a listicle page, genuine one shot , had it uploaded live into shopify
I can’t believe how cracked ecom is these days.
I had a spare hour so I just pumped out 40 static ads (with ai), uploaded them all to my ad account & some are already getting spend after 10 minutes. It’s fkin crazy.
Generational opportunity in ecom right now.
There’s no excuse to not have 1000+ statics live in your ad account right now. It takes like 3 days max.
Imagine fumbling this shit….
Found 9 interesting listicles / advertorials in the health niche.
https://t.co/vGhA2AChyy
https://t.co/tLdw9TMiXc
https://t.co/8Jse59IZxH
https://t.co/EQsaAPLrVm
https://t.co/vM0YWk0wit
https://t.co/Atad2PxLmI
https://t.co/CbVWvcST92
https://t.co/a3SFH0klFn
https://t.co/KKx3QLAHqv
The creative engine is the bottleneck of every ecom brand that wants to scale.
Scaling to a million a month took 25 concepts launched weekly with three variations each.
That is 75 ads hitting the account every Thursday.
The team builds them Friday through Wednesday.
Three days after launch the stats get pulled.
CPC, CTR, CPMs, ROAS, CVR.
The creative strategist logs what worked and what failed so the next batch is built on data from the last one.
That weekly loop compounds.
The team stops repeating losing patterns and doubles down on winning ones.
Over time the account runs on dozens of creatives working together instead of one hero ad carrying the whole budget.
When a winner shows up the move is to break it apart immediately.
Isolate the hook, the promise, the proof, the CTA.
Test each element separately.
Same hook with different visuals, and same argument with a different voiceover.
Iterations won't outperform the original
but they keep the account spending at a consistent level while the winner finds its ceiling.
Variation is what opens new audiences.
One angle gets iterated on until an iteration accidentally lands on a different angle entirely.
That new angle gets its own round of iterations
and suddenly the brand is reaching a segment it never targeted directly.
The source of those angles is feedback from your customers.
everything from dd comment sections, customer service emails, and Amazon reviews.
My favorite is post purchase surveys
I pay my customers to answer open ended questions about why they bought
and how they use the product daily.
Competitors can copy any ad that is already running.
Trackers make that easy as well
but they cannot copy the speed at which new concepts get developed, tested, and killed.
By the time someone replicates a winning ad
that brand that's printing has already moved on to the next five angles.
A candid documentary-style photograph of the interior of an open medicine cabinet at night. Shelves packed with unlabeled and mismatched bottles, pill packets, a crumpled tube of something. Harsh fluorescent bathroom lighting, yellowish cast. The only other light is darkness behind. Shot straight on. No brand names visible anywhere. Looks like years of trying things that didn't work. Editorial, not commercial.
this method will change your entire perspective on product research
forget Kalodata
forget scrolling ads library for 4 hours
I'm about to show you how to find winning products BEFORE they saturate
while everyone's testing the same burned shit
Step 1: Reddit product hunt
Go to r/shutupandtakemymoney
Sort by "Hot" from the last week
people literally post products they JUST bought and are excited about
comments tell you:
- what pain point it solved
- why they bought
- objections (shipping time, price, etc)
if a post has 500+ upvotes = demand is there
Step 2: Amazon Movers & Shakers (free goldmine)
https://t.co/Pga0nXx7Bj
shows products with biggest sales rank jump in last 24 hours
filter by category
look for products jumping 500+ spots
these are products getting sudden traction RIGHT NOW
not last month
not what some guru is showing you
TODAY
Step 3: TikTok Shop trending
Open TikTok Shop Go to "Trending Products" tab
sort by:
- fastest growing sales
- new releases doing numbers
see what's gaining momentum before it saturates
bonus: read the comments to find objections and angles
Step 4: AliExpress "Hot Selling"
Go to AliExpress
Click "Hot Selling" filter
but here's the trick:
ignore products with 10k+ orders (too saturated)
look for products with:
- 500-2000 orders
- 4.8+ star rating
- recent order velocity spike
these are products entering growth phase before everyone else finds them
Step 5: Pinterest Trends (sleeper)
https://t.co/qUhIAvgzMr
search your niche
filter by "emerging trends"
shows what people are ABOUT to search for
not what they searched last quarter
if a trend is up 300% month-over-month = early signal
Step 6: Google Trends + Shopping Tab
Google Trends: see what's trending up
Then go to Google Shopping
Search that trend
filter by:
- newest listings
- products under 100 reviews
you'll find products capitalizing on trends before they're oversaturated
Step 7: Facebook Groups (old school works)
Join niche hobbyist groups:
- home organization
- fitness gear
- pet owners
- new parents
lurk and watch what products people are posting/asking about
when 5+ people ask "where can I buy this?" in one week
that's your signal
What to do with this intel:
don't just see a product and order samples
ask:
- what problem does it solve?
- who's the REAL avatar (not just "women 25-45")
- what's the emotional trigger?
- what angle isn't being used yet?
most people find the same products
and run the same generic ads
you find early-stage products
with unique angles nobody's testing yet
that's the edge
Earned More than $10000 in bounties, successfully hacked 11 company. want to learn more about 'Dependency Confusion' attack? Then follow this 👇
https://t.co/r7aqajrEsB
#infosec#BugBounty#bugbountytips#bugbountytip
Here's a quick little hacking tip that's landed me some interesting bugs. When you see an ID parameter, give it a little manual fuzz and see what happens:
- Positive integer
- Negative integer
- Decimal points
- Letters
- Symbols
- Really big number
- 0 (Yeah, this one dumped data for all IDs multiple times 🤯)
- Default UUID (00000000-0000-0000-0000-000000000000)
- Single and double quotes
Check for anything that looks off in the response. You just never know!