The @AppleMusic Super Bowl LX Halftime Show featuring global superstar Bad Bunny generated over 4 billion social views in the first 24 hours making it the most-consumed halftime show of all-time on @NFL social platforms.
The Bad Bunny effect is real 🐇🇵🇷
@Kisz_y@nangel2669541@NahuOlg@JaviXCubaLibre El halftime show oficial del Super Bowl 2026 con Bad Bunny atrajo una audiencia estimada de 125-135 millones de espectadores. El All American Halftime Show de TPUSA alcanzó un pico de 5.7 millones en su transmisión en vivo. El oficial supera ampliamente en popularidad por vista.
Felicidades, Bad Bunny! Thanks for bringing the vibes, la cultura, Springfield, and the world together through music. 🌎🎶🎤 🏟️
For the full video check out Bad Bunny’s YouTube Channel https://t.co/UTqyBQfuMo.
In the course of six deliriously good solo albums, Bad Bunny established himself first as Latin trap’s breakout success and then as something else altogether: “a stylish and unpredictable star with no real precursor or peer,” Kelefa Sanneh writes. Ahead of the artist’s Super Bowl performance this Sunday, read about how Bad Bunny became a global phenomenon: https://t.co/VWm0IVb1mX
“Nobody is illegal on stolen land. We need to keep fighting and speaking up. Our voices do matter."
— Billie Eilish during her acceptance speech at the #GRAMMYs