Monina Velarde

Currently designing at @square. Proud alumni of @NYTimes, @HFA , @RGA & @AIGAChicago.

[BrandGully @BrandGully]

Such a nicely executed #OOH campaign by #Square. Firstly with copy that’s a nod to / a cute play on restaurant kitchen-speak. And then with the placement of these billboards- right outside Mr Beef where the next season of #TheBear is being filmed in #Chicago. Meaning eyeballs and then some.

Doesn’t it work like magic when ..

Brand 🤝 Creative 🤝 Media

For the unversed, Square is a tech co. that offers a suite of software & hardware tools helping businesses manage payments & ops. And they’re big on the restaurant biz.

H/t @holidaymatinee

#Brands #Advertising #MarketingTwitter #Marketing #PopCulture

[Dave Brown @holidaymatinee]

It’s a case of: right place, right time, right creative.

Our giant @Square billboards just went live directly above “Mr Beef,” the iconic restaurant where they’re currently filming the next two seasons of The Bear, and it’s been incredible seeing it catch the attention of fans and CHI natives.

Like Carmy, we had a vision and wanted to show our respect and admiration for what restaurants do. At our best, a creative team is like a kitchen team - we work in harmony and build on each other’s strengths. We were relentless in seeing this come to life, adding subtle details grounded in the realities of running restaurants such as the green tape (used universally by restaurant staff to label deli and storage containers), authentic language (like chit, IYKYK), and even adding real menu items (from Mr Beef) to the tickets on our kitchen display system.

As a creative team in a tech company, we don’t always have the opportunity to do this kind of work so this was our Let It Rip moment.

[Dave Brown @holidaymatinee]

New campaign for @Square just launched. I get to work with the best people on the planet.
Photo: Alex Lau
Food: @tynahoang_
CD: me
ACD: @MoninaVelarde
Sr Designer: @dmui
Sr Copywriter: @shawnawagman
Production: @stinkstudios
https://t.co/q7XdpsIKdO

[Nicholas Kristof @NickKristof]

Terrific Nobel Peace Prize award to journalists @mariaressa and Dmitri Muratov, for risking their lives to provide journalistic scrutiny over governments that don't want it. Maria and Dmitri mark the intersection of great journalism and raw courage. https://t.co/8sZN98cnmw

[The New York Times @nytimes]

We have long reported on the inequalities women face — and the strides taken toward change. Our new ad traces women’s fight for equal pay and treatment in sports, through the lens of our journalism over the years.

[Spectrum News NY1 @NY1]

The New York Times launched a new neighborhood campaign yesterday called "The Truth is Local." In storefronts through all five boroughs, the paper is highlighting local reporting.

[The Weekly @TheWeekly]

Our mission at The New York Times is to seek the truth and help people understand the world. And every day, there are 1,600 of us working to do that, reporting from 160 countries. Now, we’re bringing that pursuit to television with "The Weekly."

[The New York Times @nytimes]

We’ve been hard at work over the past year to bring journalism from The New York Times to television, and we’re excited to share a sneak peek. Take a look at how The Weekly is coming together.

[Monina Velarde @MoninaVelarde]

The truth is worth it.

[The New York Times @nytimes]

A spotlight on the experience of migrant families at the border.

[Monina Velarde @MoninaVelarde]

Everything You Need to Know for the Midterm Elections https://t.co/FeP3ZtIRrD

[Monina Velarde @MoninaVelarde]

"I want to live in a world where people of all races, religions, socioeconomic classes, sexual orientations, gender identities and abilities are seen as what they have always been: human beings." https://t.co/V9HD7FKH14

[The New York Times @nytimes]

Since 1851, obituaries in The New York Times have been dominated by white men. Now, we're adding the stories of 15 remarkable women. https://t.co/9CfW7PqOtu

[The New York Times @nytimes]

Many Americans can buy a gun in less than an hour. In some countries, the process takes months. https://t.co/0b7ATRfTss

[The New York Times @nytimes]

The truth has a voice.

This commercial will premiere Sunday night during the Golden Globes.

[Jodi Kantor @jodikantor]

“We’ll give thanks to the women who did something extraordinary: told their stories.” https://t.co/APYfe7gMwk

[Sarah McBride @SarahEMcBride]

BREAKING: Come January, a trans woman will walk into the capitol built by Jefferson to take her seat in the Virginia legislature. Danica Roem will raise her right hand, swear an oath, and, will become the first out trans person to be elected to and serve in a state legislature.

[Nick Merrill @NickMerrill]

It’s easy to spit fire, what’s truly impressive is coming together to defend truth. Proud as ever to be on HFA team. https://t.co/RLA2ZOP3sY

[Barack Obama @BarackObama]

Starting today, you can sign up for 2018 health coverage. Head on over to https://t.co/ob1Ynoesod and find a plan that meets your needs. https://t.co/6vYt83w74T

[New York Times Opinion @nytopinion]

Let’s mourn. But even more important, let’s act, says @NickKristof. https://t.co/dFhPZxL2bY