JUST RELEASED: #BeyondMAGA, our new study of 12,000+ Trump voters, reveals Trump built a coalition, not a cult. Only 38% of his 77 million voters say being 'MAGA' is important to them. We identified 4 distinct types of Trump voters—each with different motivations and worldviews.
Meet the MAGA Hardliners, Anti-Woke Conservatives, Mainline Republicans, and Reluctant Right: https://t.co/BOSq9ioj15
🆕 2026 #WPLNSummit Speaker Announcement:
We're thrilled to welcome Kate Carney of @MoreInCommon_US, @DanielleRugoff of Purple Lexicon, & @JorgeALima of @StandTogether, for a session on "Leading Across Differences: Pluralism in Practice"!
🎫 https://t.co/js7qXyRTr1
📅 June 4-5
The group @Moreincommon_ highlights the generational gap between young Trump voters and older ones, calling it an "emergent new traditionalism" -- not your grandpa's GOP, with all the opportunities and challenges that are associated with that
Our research shows four key takeaways:
1️⃣ Social media discourse skews towards the extremes.
The more people reported using social media, the more likely they were to agree that political violence may sometimes be necessary.
Heavy social media users are nearly 4x more likely to justify political violence than light users.
4️⃣ Americans want unity, constructive dialogue, and respect for freedom of speech.
Despite fears of political violence, Americans endorse core democratic norms and pluralistic values including unity, constructive dialogue, and respect for freedom of speech.
However, they often underestimate their political opponents’ support for these values.
At the same time, our research has consistently found that overwhelmingly strong majorities of Americans do *not* support political violence—and tend to overestimate how much support it has among their political opponents.
After events like this, it can become harder to distinguish between the presence of violence and public support for it.
We’re resharing our analysis from last fall, following the murder of Charlie Kirk, to help ground this moment in data and to better understand what Americans actually believe.
https://t.co/3YEFPHJduM
Concern about political violence is high.
Our January 2026 poll found that 67% of Americans say violence is becoming more of a problem in American politics, and recent threats and incidents, such as the attack at the White House Correspondents Dinner, reaffirms concerns.
@AnonymouseOkie@WakeUp2Politics Our #BeyondMAGA study broke Trump voters into 4 distinct types: MAGA Hardliners, Anti-Woke Conservatives, Mainline Republicans, and the Reluctant Right.
Here's everything you need to know: https://t.co/mvsIm4NH0d
NEW: @MoreInCommon_US has created a typology of Trump voters — and found vast differences in how they view the war in Iran.
87% of MAGA Hardliners support the war. But only 26% of the Reluctant Right — the swing voters who drifted into Trump’s coalition in 2024 — say the same.
The war with Iran matters. It's fully supported by some Trump voters and deeply resented by others.
The picture only becomes clear when you look at the #BeyondMAGA voter types that make up President Trump's coalition.
@MSNOWNews@Morning_Joe breaks down our latest poll with @Bloomberg's @DavidMDrucker
Explore the data: https://t.co/KVLstTr6Fq
How does Trump's coalition feel about the war with Iran?
In our latest survey, we use the #BeyondMAGA segmentation to examine where the coalition is holding and where early signs of strain are beginning to emerge.
https://t.co/xPB5j10dzT
Our #BeyondMAGA study compared a younger cohort of Gen Z and Millennials with an older cohort comprising Gen X, Baby Boomers, and the Silent Generation.
This analysis identified a countercultural “emergent new traditionalism” among younger Americans and particularly younger Trump voters, that is taking shape amid dissatisfaction with the economic and cultural status quo.
https://t.co/gewfDndpsH
More In Common surveyed nearly 19,000 Americans across six surveys and broke Trump's coalition into four distinct groups. Only 29% are "MAGA Hardliners" who see Trump as a near-religious champion. The other 71% have very different motivations.
Less than a third of Trump's 2024 voters are actual MAGA true believers. The rest? They don't wear the red hat. They don't think they're in a battle between good and evil. They just think nobody on the other side is listening to them.
SAT | Stephen Hawkins, Global Director of Research at More in Common, discusses President Trump's MAGA coalition and reaction to the war in Iran.
Watch live at 9:15 a.m. ET!