The Holmes Report discusses why organizations that are more diverse perform better on every metric and the rise in clients seeking more diverse agencies to find new ways to engage with consumers and media. #DiverseVoice#PRAD595#Module10
https://t.co/6BmVT6Bk3P
"When a client mandates that you include people of color, then people become more aware of and interested in people who can bring to the table differences in culture and approach as well as sensitivity." - Lorenz Esguerra, EVP of Weber Shandwick #DiverseVoices#PRAD595#Module10
Business Journal covered how the interconnectedness of equity, diversity, and inclusion is key to companies meeting their diversity goals and enacting change. #DiverseVoices#PRAD595#Module9
https://t.co/2yxyVWWDcZ
"Diversity on its own is not the key to encouraging people to stay in the industry. The key is equity and giving everyone the same opportunities to excel." - Vanessa Wakeman, CEO of The Wakeman Agency. #DiverseVoices#PRAD595#Module9
In response to the many disastrous and avoidable PR campaigns of 2017 and 2018, HBR covered key findings from interviews with 18 CEOs from top 100 PR agencies on their response to the need for diversity and inclusion in PR. #DiverseVoices#PRAD595#Mod8
https://t.co/hum9GFBmrc
"Communications campaigns that only reflect the ideas of one group will lack the authenticity, empathy or intelligence required in a globalized business world." - Rebecca Carriero, Communications Strategist for Bloomberg Philanthropies. #DiverseVoices#PRAD595#Module8
"The wisdom of crowds only works if members of the crowd have different opinions and points of view. Differences are an advantage." - Micheline Tang, Director of Communications at King & Spalding. #DiverseVoices#PRAD595#Module8
A Gallup survey found that 2/3 of adults worldwide say corruption is widespread in business. With majority of people questioning business ethics, how can PR professionals communicate with integrity and trust at the core? #DiverseVoices#PRAD595#Module7
https://t.co/kW4MTwMrxj
"Integrity and trust are at the core of all great communications. So we may not have solutions, but I do think we are responsible and need to take the lead in showing responsibility." - John Onoda, Sr. Corporate Counselor for Gagen McDonald #DiverseVoices#PRAD595#Module7
Forbes covers effective ways PR and advertising campaigns can be authentically diverse. A key takeaway is to work backward from the customer base and choose people to develop a campaign that reflects the consumer base. #DiverseVoices#PRAD595#Module6
https://t.co/4IvO27g7jP
Andy Cheo spoke about the importance of having diverse viewpoints when crafting narratives and messages. Communications leaders need to be catalysts for D&I by giving diverse voices a spot at the table in the message making process. #DiverseVoices#PRAD595#Module6
Fast Company discusses where companies go wrong when setting diversity goals and how to set tangible diversity goals that will result in better hiring and inclusion practices to create a representative organization. #DiverseVoices#PRAD595#Module6
https://t.co/Y39PJFVi2h
"Don't just hire diverse talent; provide an environment where they can thrive. Set goals and hold key management accountable to deliver the diverse teams that will better meet the needs of clients and customers." - Mike Fernandez #DiverseVoices#PRAD595#Module6
"Your brand enters the room before you; and once you are there it influences the lens through which people assess your behavior and hear your ideas." - Sheryl Battles, VP of Global Diversity, Inclusion and Engagement at Pitney Bowes. #DiverseVoices#PRAD595#Module5
A Forbes article discusses how the lack of diversity in PR and marketing is causing campaigns to fall flat because of how often diverse voices and viewpoints are left out of the conversation. #DiverseVoices#PRAD595#Module5
https://t.co/goNHswSKNY
"People recognize that they need to have diverse looking faces around the room. But there are still challenges in making sure all of those voices are heard equally" - Judith Harrison #DiverseVoices#PRAD595#Module5
"Diversity and inclusion is not an HR initiative. It's not an initiative at all - it's a strategic imperative, a leadership function, and should be everyone's job, every day." - Judith Harrison, SVP of Diversity and Inclusion at Weber Shandwick #DiverseVoices#PRAD595#Module5
David Albritton discussed the importance of participation among underrepresented employees. Employee resource groups are a great way to ignite participation. HBR identifies 5 key learnings from successful employee resource groups. #DiverseVoices#PRAD595
https://t.co/tJQ2LLJFSP
Nyree Wright observed that diversity and inclusion needs to be emphasized in order for senior leaders to acknowledge the importance of diverse talent. There is an unconscious bias within companies that prevents the empowerment of diverse talent #DiverseVoices#PRAD595#Module4