Quick question...
How far are you willing to go with the things you say online?
I was thinking of writing a copywriting book titled 'Hentai Secrets' but I'm not sure if that's taking it too far...
This post might get deleted depending on the response ๐
Each person has a unique "writing voice".
They have their favourite words.
They have their preferred way of teaching things.
Keep your voice consistent throughout the funnel.
Your clients will fall in love with your voice.
Branding --> Makes people buy because of WHO you are
Messaging --> Makes people buy because of WHAT you do
Mechanism --> Makes people buy because of HOW you do
I swear every copywriting course I go into there is always a new guy who writes the:
"Sally's life sucks until she took the magical diabetes curing pill which made her feel like she's 20 again" story.
Like if you're gonna copy the story at least change the name right? ๐
โMoreeee VaLUeeeโ
Question.
Whatโs value?
Do you think that educating your market is value?
Listen closely. Value is perceived. Itโs not real. Itโs in THEIR head.
Information? They forget it.
New beliefs? Identity change? New perspective?
That sticks. THATโS value.