[NEWS] #KimJaewon Chosen as Adidas Vibes Ambassador, Targeting the MZ Generation
The Adidas fragrance line “Adidas Vibes” has selected actor Kim Jaewon as its ambassador in Korea and is now moving forward with a full-scale push into the Korean market.
Coty Korea, which holds the brand license, said, “Kim Jaewon’s positive and energetic image fits very well with the brand values of Adidas Vibes, which is why we selected him as our ambassador.”
Coty Korea is the Korean branch of global beauty company Coty, while LG Household & Health Care serves as the official sales and marketing partner for Adidas fragrances in Korea, handling brand operations and marketing activities.
Kim Jaewon has been drawing attention as a next-generation actor by showing stable acting skills along with a bright and healthy image through various projects. In particular, he has been building strong popularity by actively connecting with the MZ generation through his natural and friendly charm, positive energy, and refined sensibility.
Kim Jaewon shared, “I’m very happy to be working with Adidas Vibes, a brand I’ve always liked. Through fragrance, I want to sincerely express the many emotions and moods we experience in everyday life.”
Coty Korea expects Kim Jaewon’s image, which reflects a confident and genuine lifestyle, to effectively deliver the brand’s message. The company also plans to strengthen brand awareness and expand consumer engagement.
Coty Korea and LG Household & Health Care said, “Through Kim Jaewon’s ambassador campaign, we will communicate more actively with Korean consumers and accelerate growth based on a differentiated brand experience.”
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