Avi Moskowitz

PDQ & craft beer founder. Boosting DTC brand conversion rates up to 33% by enabling an Amazon-like customer experience.
👉

[Avi Moskowitz @MoskowitzAvi]

@jforjacob PrettyDamnQuick! We build custom segmented checkouts with full A/B tested, fully customizable.

[Jacob @jforjacob]

Shopify changing people’s checkout automatically

“Pay as guest” or “pay and save my info”

How do we disable this?

It’s absolutely obliterating mine and your CVR’s

[Avi Moskowitz @MoskowitzAvi]

@jforjacob @MehtabKarta Give (our) PrettyDamnQuick a try, unlocks checkout and enables segmenting & testing in checkout. Happy to show you how it works.

[Avi Moskowitz @MoskowitzAvi]

"We A/B tested it and there was no lift."

Cool. How long did you run it? On which segment? At what time of day? With what AOV cohort?

Most "failed tests" aren't failed tests. They're underpowered tests run on the wrong audience.

[Avi Moskowitz @MoskowitzAvi]

ICYMI-
https://t.co/buwWdwzwbL

[Avi Moskowitz @MoskowitzAvi]

The checkout is the only page on your site where the shopper has their credit card out.

It's also the page most brands touch the least.

Insane if you ask me.

[Avi Moskowitz @MoskowitzAvi]

Today, many of them hold this company up.

A few months ago we did it again, 9 new grads across engineering and CS.

Skill, curiosity, and grit beat formal experience every time.

[Avi Moskowitz @MoskowitzAvi]

2 years ago, while everyone chased senior hires, we bet on juniors with zero experience and built a bootcamp.

[Avi Moskowitz @MoskowitzAvi]

Every Shopify brand is still competing with Amazon.

Not on ads. Not on products. On the checkout-to-delivery experience.

Amazon set the standard: personalized, fast, transparent. Shopify brands got static checkouts and siloed delivery.

The future of commerce is Amazonian experiences without Amazon.

[Avi Moskowitz @MoskowitzAvi]

@PrettyDamnTweet 4/4

Your checkout is leaving money on the table. Pick it up.
Cashback (+14% repeat), Subscription Upsells (+6%), Multi-Tier Progress Bar (+22%), Cart Control, Dynamic Reviews in checkout. Plus 7 more.

Read it before your competitors do:
https://t.co/QV9e2F3uz2

[Avi Moskowitz @MoskowitzAvi]

18 features. One quarter. Here's what we shipped at @prettydamntweet in Q1, ranked by how badly your checkout needs it 🧵

[Avi Moskowitz @MoskowitzAvi]

@PrettyDamnTweet 3/4

Your checkout is guessing. Stop.
MAXX → autonomous AI operator. Analyzes your store, runs experiments, decides what to roll out.
Theme A/B Testing → 3.1x faster than manual.
Strategy Library → 200+ tested plays, ranked for your catalog.

[Avi Moskowitz @MoskowitzAvi]

@EcomExposed These tests are all on different stores

[Avi Moskowitz @MoskowitzAvi]

5 recent checkout tweaks, and the real results:

1. Free shipping bar raised: ~$3.12M annualized
2. Free gift unlock at $X: ~$892K
3. Mid-tier shipping option added: ~$980K
4. Segmented upsell test: ~$742K
5. Trust content for first-timers: ~$502K

The biggest mistake is not testing in checkout at all.

[Avi Moskowitz @MoskowitzAvi]

@sumxxt It is, but keep in mind these are for different stores, so volume varies.

The coupon rejection recovery is making huge saves for a few brands who are still figuring out the best ways to use it, but overall, even the generic "That doesn't work, try this" has proven to be huge

[Avi Moskowitz @MoskowitzAvi]

In a few hours I'll be talking with Casey Hill from DoWhatWorks about some interesting A/B tests we ran recently

Join us >>

https://t.co/dcFnPlq9wV

[Avi Moskowitz @MoskowitzAvi]

Most "best practices" in eCommerce are just vibes.

Between us we analyzed 11,000 A/B tests to find out what actually works.

Join me + @CaseyHill on April 30, we're going some tests and data live.

Free. 1 hour. No fluff.
https://t.co/dcFnPlq9wV

[Avi Moskowitz @MoskowitzAvi]

Shopify makes checkout easy to set up.
That's the problem.

Easy means every store ends up looking the same. A first-time buyer from a paid ad gets the same checkout as a fifth-time customer on their phone at 11pm.

The brands actually growing don't run it that way. They segment. They test copy, offers, shipping logic. They keep rebuilding it to see what works best.

Because default is expensive.

[Avi Moskowitz @MoskowitzAvi]

@navdeepsoni @sumxxt Ah yes, rules are set by merchant, can be specific segments/orders/codes

[Avi Moskowitz @MoskowitzAvi]

Shopper types "SAVE20." Doesn't work.

Tries again. Caps lock. No caps. Opens Google.

Finds a dead Reddit thread. Closes the tab. Gone.

46% of shoppers bail when a code fails.

We just shipped the fix.