In most cases a social media manager does the job of 5 to 6 people. We do strategy, we do planning, creativity, content production, content posting, content performance, reporting and analytics, and community management.
Motorsport can be a cut throat industry to be involved in, but over the years I have learnt two very important lessons.
1. Be loyal to those who always "have your back" and value these individuals
2. Remember the passion that drove you to start out in the spor
#LessonsLearned
Television, radio, print, and billboards still have a place in the marketing world, but traditional marketing is steadily declining. As the millennials and generation Z grow up, these methods of marketing will continue to decline and digital marketing will continue to evolve.
According to a Forbes article, about 70% of employers conduct background checks on applicants and current employees by examining their social media accounts!