The Real Mpho Phoba

Videographer 📍Cape Town | Email for bookings/work [email protected]

[WhatsApp @WhatsApp]

your phone number is personal and sometimes you want to connect without handing it over. that's why we're introducing usernames for WhatsApp.

starting this week, you can reserve a username to use later this year when we launch the feature. It takes just a few seconds, make sure you have the latest version of WhatsApp and then go to Settings > Account > Username.

[Big Brain Business @BigBrainBizness]

Codie Sanchez, founder of Contrarian Thinking, has a four-letter word she uses to decide if any business is worth your time and money: MOAT.

Of all the frameworks out there for evaluating a business, this one cuts through the noise fast.

"If you want to know if your business is going to make you money or not or investable or not, we use the MOAT strategy." @Codie_Sanchez

Each letter stands for a question every entrepreneur needs to answer honestly.

M — Margin

"You want a business that actually makes you money, doesn't just generate revenue."

A good business has at least 15% net margin. Not top-line revenue. The money that actually ends up in your pocket.

O — Operations

Can this thing scale, or have you just bought yourself a job?

Codie draws a sharp line here: "There's a real difference between a CEO and a self-employed person."

If the business can't run without you — you're not a business owner. You're just an employee who signs their own cheques.

A — Advantage

Do you have an unfair advantage?

"Over time, all arbitrage windows close."

Your edge might be social media distribution, a decade of industry experience, or superior logistics. Without one, it's only a matter of time before someone outcompetes you.

T — Total Addressable Market

Is the market big enough to build the business you want?

TAM is about finding a real market large enough for your version of success.

Rate each letter from 1 to 10, then add them up.

• 30 or above: Fund it. This is a fundable business model.
• 20 to 30: Fix it. Real problems exist, but they're solvable.
• Under 20: Flee it. This probably isn't the right business for you.

Most people evaluate business ideas on excitement or gut feel. MOAT forces honesty before you've spent years finding out the hard way.

[The Figen @TheFigen_]

Nokia was so futuristic...

[NRM84 @Mappy6984]

Just pull it and replace it.

[Rubi @RubiRubidoooo]

If you didn´t know.... this is the real reason why you can’t use phones on planes 😂🤣😅

[Johnny Midnight ⚡️ @its_The_Dr]

Expiration dates are not really what we think.

[The Real Mpho Phoba @Mpho62]

https://t.co/msJLsP9TWn

[Thandubuntu @Solphendukaa]

Speed got these kids in full school uniform during ibig days ?

[Kabelo Kungwane @KabeloKungwan]

@kasiflavour10 Bafana Knit Jerseys Now Available ⚽️❤️🇿🇦.

https://t.co/P5LSdubKgJ

[Portia Moemedi @PortiaMoemedi]

Setswana is GOATED. Every word was so well thought through 😭😭😭🥰🥰 forgiving vs ntswarele ❤️❤️❤️

Setswana ga se tolokiwi but this was brilliant!

[Your Emotional Healing Coach @AfsaRosette]

You’ve got to stop treating your intuition like it needs more evidence.

[Sasria SOC Ltd @SasriaSOCLtd]

Turn back time with Sasria – The only non-life insurance company in South Africa to insure against civil unrest, riots and strikes.

When things go bad, Sasria makes good.

[Peché Africa 🇿🇦 @pmcafrica]

Chapmans Peak Drive Cape Town, South Africa 🇿🇦 ♥️

[Science girl @sciencegirl]

If you don't consciously pay attention like this, you might not even notice it in your everyday life

[Vuvu Videos @VideosVuvu]

Bathathe wena Gqhomerina😭😭😭

[Mamang Gabut @manggalakurnia]

Top 8 animals trying buldak (spicy food) 😭😭😭🤣🤣

[Dami’ Adenuga @DAMIADENUGA]

This is so impressive, good to see 🥰

[Interesting AF @interesting_aIl]

Coolest bird sounds in the world

[Aesthetics 𝕏 @aestheticsguyy]

I dare you to beat my wallpaper 🔥

[learn skills2.0 @_learnskills]

Ancient Chinese knot Techniques !