Alex Kahn

Strategy-First Marketer | CSO @YellowDog | Building Brands, Growing Revenue, Optimizing Demand

[Alex Kahn @MrAlexKahn]

@Jeff_Mans I did away with TEs in our league and replaced with flex. How should I think about TEs when drafting ( does this push them down several rounds) because I imagine some are still better than WR 3s and 4s.

[Alex Kahn @MrAlexKahn]

@premium please stop charging my card. I canceled but you keep trying to charge me.

[Alex Kahn @MrAlexKahn]

@TheRayFlowers Any chance you’ll be updating SOLDS rankings? I love ‘em and could use ‘em, as it’s more helpful (to me) than the Closer Grid due to the ranking.

[Alex Kahn @MrAlexKahn]

This isn't just a macroeconomic problem; it's a brand strategy challenge. Are you preparing your messaging and positioning? #DebtCrisis #Inflation #BrandStrategy

[Alex Kahn @MrAlexKahn]

The US debt ceiling crisis is brewing, and Moody's just downgraded the credit rating. Inflation pressures continue. Gone are the days when marketing was just about campaigns and advertising. If you’re not thinking with a “board lens” across the business, about your impact outside of Marketing, then you’re behind the eight ball. What does this mean for brands? Let's break it down.

[Alex Kahn @MrAlexKahn]

Inflation isn’t going anywhere. Brands need to understand their customers' price thresholds and act with transparency. Communication is key.

[Alex Kahn @MrAlexKahn]

@lennysan Insightful take on consumer behavior trends. What strategies do you recommend for brands to adapt effectively?

[Alex Kahn @MrAlexKahn]

Growth isn’t about copying the leader. It’s about attacking where they’re vulnerable. #GrowthStrategy #GoToMarket #ReverseBenchmarking

[Alex Kahn @MrAlexKahn]

HBO is rebranding its streaming service back to "HBO Max" after experimenting with the name "Max" in 2023

[Alex Kahn @MrAlexKahn]

Reverse benchmark instead. Find where they’re weak build your stronghold and own the space they’ve ignored

[Alex Kahn @MrAlexKahn]

@AmyJoMartin As someone navigating the evolving digital landscape, I value insights on authentic engagement and meaningful connections. Looking forward to more of your thoughts

[Alex Kahn @MrAlexKahn]

@lulumeservey Appreciate the HBO Max team’s approach, embracing the humor in their rebrand shows a deep understanding of audience engagement. Bold moves like this can redefine brand narratives.

[Alex Kahn @MrAlexKahn]

@markchristie @rorysutherland Interesting analogy, Rory. True innovation should enhance choices, not diminish them.

[MMC @markchristie]

"Alternatives to private car journeys will become more attractive." That's like making laundrettes more attractive by making it harder to use your washing machine at home.

[Alex Kahn @MrAlexKahn]

If Fulham can come back against Liverpool, what’s stopping your business from scaling right? #GrowthStrategy #GoToMarket #DemandGen

[Alex Kahn @MrAlexKahn]

Scaling isn’t just growth, it’s alignment. Watching Fulham come back against Liverpool wasn’t just talent; it was strategy.

[Alex Kahn @MrAlexKahn]

HubSpot scaled right by aligning its go-to-market strategy with demand. It’s not just growth; it’s engineered growth.