Been saying this for years…
If your competitors can take it away from you, it’s not a USP. Psychological value is the only true differentiator.
(Liquid Death’s CEO Mike Cessario agrees with me 😆).
When we were thinking of starting Obvi
We didn’t know where to even start
I want to help to whoever I can so I created this Brand Launch Blueprint
It’s everything our team would follow if we were starting over today
RT & Comment "BRAND” and I'll DM it to you (MUST FOLLOW)
There’s one thing (besides luck) that has lead to the majority of my success as an entrepreneur…it’s my bias for action.
If I come up with an idea for a client and now my own brands…I email myself a rough summary of the idea no matter the time or day.
That idea will get delegated and implemented within a matter of days, no matter how complicated the work is.
Idea for a new offer? Goes live with an a/b test within 1-2 days
Idea for new video ad? Goes live within 4-5 days
Idea for a new PDP layout? Goes live within 7 days
If you want to build a successful business your foot needs to remain on the gas while not over complicating your work (reducing output due to perfectionism).
You’re making a small CRO mistake and it’s costing you millions. 💰
This is why I created a FREE resource on the RIGHT WAY to set the Free Shipping Threshold for your brand.
If you want to improve your AOV & CVR...
Like + RT + Comment, and I'll DM it to u
(Must be following)