Matt Ogilvie

Performance Creative Strategist 📈 Photographer 📷 Golfer 🏌🏻I help brands create better ads & scale.

[Matt Ogilvie @MrMattCreates]

I am so excited to launch a new project with a couple talented designer friends of mine.

Introducing Modulist Creative. Your Creative Agency for a Day.

https://t.co/A3yZKBPRks

[Matt Ogilvie @MrMattCreates]

@MikeLukashewich I was working with a client for 6 months and the founder wanted to see the ads that we have been running. When I showed him the ad that drove the highest volume, he said "hate" 🥲

[Matt Ogilvie @MrMattCreates]

"Find a penny pick it up, all day long you'll have good luck!"

I saw a penny on the ground when I was walking to the office this morning and thought to myself 'I'm going to have good luck today' which got me thinking.

What if it wasn't about the penny at all?

What if it was about your mindset and the penny just made you believe you were going to have a good day?

Will follow up if my day sucks.

[Matt Ogilvie @MrMattCreates]

1 week in NYC with my coworkers wasn’t enough. Dinners. Art. Late night jazz. So important to get together in a remote world.

[Matt Ogilvie @MrMattCreates]

@oliverwhudson more energy. more passion.

[Matt Ogilvie @MrMattCreates]

My goal this summer is to spend the most time I can either on a jet ski or a golf course.

[Matt Ogilvie @MrMattCreates]

@oliverwhudson Persona

[Matt Ogilvie @MrMattCreates]

We offer high quality & speed at a great price. Not a lot of other creative agencies can deliver on all 3.

Whether you are a brand looking for ad creative or an agency looking for a solid overflow partner. We are here and ready work.

[Matt Ogilvie @MrMattCreates]

Triple Whale just released a new resource: The Creative Audit Guide for Ecommerce Brands

https://t.co/JU9nQ4UX2Y

[Matt Ogilvie @MrMattCreates]

@PaulEnu_ I did not know that. Just opened it back up!

[Matt Ogilvie @MrMattCreates]

Anyone running ads that use ridiculously-stock stock photos?

I feel like those could stand out and crush right now. I just know my clients at work won't let me do it.

[Matt Ogilvie @MrMattCreates]

@SnellSZN @Brewers NEED

[Matt Ogilvie @MrMattCreates]

@WillsEX_PERT @EcomUnfiltered Appreciate it!

[Matt Ogilvie @MrMattCreates]

@adamtaylorl UGC statics have been crushing for us lately

[Matt Ogilvie @MrMattCreates]

How to create your next best video ad.

One of the most underrated ways to iterate on video creative is to stop thinking about your ads as one piece and start thinking about them in 3 parts:
the hook
the body
the end card
Each one has a job and each one can be measured independently.

Your hook's job is to stop the scroll. You measure that with thumbstop rate.
Your body's job is to keep them engaged and build enough interest to click. That's your CTR.
Your end card's job is to close and drive the actual conversion. That's your CVR.

So when you're ready to build your next iteration, go back into your data and find the best performer for each job. Take the hook from your highest thumbstop rate video, pair it with the body from your highest CTR video, and close it with the end card from your highest CVR video. You're essentially combining your three best performers into one.

The only thing worth gut checking before you do this Is to make sure the pieces actually flow together. Sometimes a video performs because of how the parts work with each other, not just individually. If the hook sets up a specific story that the body needs to pay off, you can't just swap it out. But if the components stand on their own, this is one of the fastest ways to build a high performing video without starting from scratch.

Let the data tell you what's working. Then put the best parts in the same ad.

[Matt Ogilvie @MrMattCreates]

Just because AI can do everything, should we let it?

I say no. There is something so unique about humans that AI can’t replicate.

The more people that use AI the more it becomes the norm which makes people the X factor. People will be the unlock in 5 years.

[Matt Ogilvie @MrMattCreates]

@antonioventre I feel like the hardest part of this and what the most experienced strategists do best is to find formats that haven’t been done before. The first person to do a sticky note had no idea what was to follow.

[Matt Ogilvie @MrMattCreates]

@EmerieOnoh In addition to ads that look like ads.