Stuart Forrest

Dad, husband, dog keeper, cyclist, marketer
Global SEO Director, Bauer Media

[Stuart Forrest @MrStuartForrest]

Think I'm going to retire from Twitter today. It's important to know when one has peaked.

[Stuart Forrest @MrStuartForrest]

@lilyraynyc Yep, exactly this. Either doing it through buying follow links in otherwise legit advertising deals, via Reddit mentions, or even in some of the big publisher programmes emerging which offer LLM optimisation services (we might previously have called them paid backlinks....).

[Stuart Forrest @MrStuartForrest]

@LeeHurstComic I hope you are done when they lose. You're an irrelevant, unfunny and strange little man. You're a wart on our country.

[Stuart Forrest @MrStuartForrest]

@lilyraynyc Because it's building its own index, you mean?

[Stuart Forrest @MrStuartForrest]

This is tremendous.

[James Lucas @JamesLucasIT]

A hilarious April fools video made by the police

[Stuart Forrest @MrStuartForrest]

@lilyraynyc Perplexity tell me you're desperately reaching for any purpose in today's digital landscape without telling me you're desperately reaching for any purpose in today's digital landscape.

[Stuart Forrest @MrStuartForrest]

@lilyraynyc @5le See also the "experts" who pop up at glitzy AEO software launches saying "I feel sorry for anyone still in SEO" before trotting out their GEO tactics which sound suspiciously like SEO tactics, 2007 edition...

[Stuart Forrest @MrStuartForrest]

In case you were wondering exactly why Trump chose this week to start a war with Iran.

[Stuart Forrest @MrStuartForrest]

@carlhendy Hard agree. The snake oil salesmen are having a moment.

[Stuart Forrest @MrStuartForrest]

@pedrodias Near perfect form factor and design. I remember being so, so excited to unbox mine.

[Stuart Forrest @MrStuartForrest]

@lilyraynyc "Free Snake Oil! Come and try our Snake Oil!"

[Stuart Forrest @MrStuartForrest]

@lilyraynyc There was a brilliant podcast early on in AI by @benedictevans asserting that as humans our apex predator skill is pattern detection. It's why we survived in the jungle, and it's why we can detect "off" content created by AI. I think of that often, and increasingly so.

[Stuart Forrest @MrStuartForrest]

@lilyraynyc Remember when we were all chuckling about it recommending glue on our pizza?

I miss those days. Now we're straight to "AIO overview could actually shorten the lives of cancer patients"

But yeah, YMYL.

[Stuart Forrest @MrStuartForrest]

@lilyraynyc I’m at a conference tomorrow and asked it for record shopping ideas nearby. Genuinely brilliant response; good recommendations , loads of context. Staggering

[Stuart Forrest @MrStuartForrest]

@RupertLowe10 Would be good to have the proof that you actually have donated, because I am suspicious that you might "forget" to do it after this has blown over.

[Stuart Forrest @MrStuartForrest]

@ViperChill Would like to see the evidence for TBLA's assertion here.

That doesn't feel logical to me.

[Stuart Forrest @MrStuartForrest]

@lilyraynyc I wonder how much of this is them actively intervening in response to the public discourse vs simply letting the CRO experiments play out.

Could it be that we're just finding equilibrium based on actual user interactions with AI features in the SERP?

[Stuart Forrest @MrStuartForrest]

@lilyraynyc He missed out SOS - Snake Oil Sales

[Stuart Forrest @MrStuartForrest]

@_KarenHao @NewsHour Fascinating to listen to your interview on Media Confidential Podcast this morning. I was interested in your statement about error rate on ChatGPT rising, not falling and would be interested in reading more, if you have a source?

[Stuart Forrest @MrStuartForrest]

@sniffpetrol "I have good news and bad news. The good news is that it's going to have a VR6 and a nose a bit like a Scirocco"

[Stuart Forrest @MrStuartForrest]

@Tankslider I've got two lying bastards. Watch it, he'll work out how to move the photo across next.