NFL and NBA viewership numbers for their Christmas games:
NFL (Netflix, Amazon):
- Cowboys-Commanders: 19.9M
- Lions-Vikings: 27.5M
- Broncos-Chiefs: 21.1M
NBA (ESPN, ABC)
- Cavaliers-Knicks: 6.4M
- Spurs-Thunder: 6.7M
- Mavericks-Warriors: 6.1M
- Rockets-Lakers: 5.4M
- Timberwolves-Nuggets: 3.6M
Not particularly close — even with backup QBs in all three NFL games.