Devon DeMars Gardner

Founder: Devon Victoria Consulting, Inc. Love: Running. Travel. Marketing. Feministing. Find me wrangling 2 daughters & exploring outdoors in San Diego/ Denver

[Devon DeMars Gardner @MsDevonVictoria]

7/
Although having one or two “celebrity influencers” can be great, don’t count out these micro influencers as they will be the key to overall engagement of your brand.

Photo: Kalen Jesse Photography

[Devon DeMars Gardner @MsDevonVictoria]

1/ I get asked all the time about influencer marketing. “Should I be doing it?” Usually, my answer is YES. But let’s talk about “micro-influencers”. It’s a buzz term under the BIGGER buzz term of influencer marketing.

[Devon DeMars Gardner @MsDevonVictoria]

6/ Volume - There are MANY micro-influencers, take the opportunity to pair with several, not just few.
Content creation - These influencers can come to your business (or ship your product) and capture their experience, creating the kind of organic content people love.

[Devon DeMars Gardner @MsDevonVictoria]

that brands are utilizing ads more and more on these platforms.

Stay on top of these trends to make sure that your brand stays on top during 2022!

Photo: Kalen Jesse Photography

[Devon DeMars Gardner @MsDevonVictoria]

1./ We’re solidly in the 2nd half of 2022! 😱 Here are 4 trends to make sure you haven’t forgotten as the year flies by. (And PS..they’re the new norm!)

2022 Social Media Trends to Notice:

1️⃣ Videos: Yep - here to stay! And vertical, short form videos are THE norm.

[Devon DeMars Gardner @MsDevonVictoria]

then audit your brand’s bandwidth, budget & resources.)

4️⃣ Social Commerce: Social channels (especially Instagram and TikTok!) are still serving as resources for product research & purchases. With the ability to buy DIRECTLY on social media profiles it is no coincidence...

[Alex & Books 📚 @AlexAndBooks_]

20 Must-read books that will change your life:

1. Atomic Habits

[Devon DeMars Gardner @MsDevonVictoria]

😘😘😘

[Ryan Reynolds @VancityReynolds]

Shout out to all the social media brand managers who live in a digital shit-storm each and every day in order to get the job done.

[Devon DeMars Gardner @MsDevonVictoria]

Thanks so much, Krystina! Hitting those goals (and going beyond what you expected) was my pleasure! 💥

[Devon DeMars Gardner @MsDevonVictoria]

Client win! 🥳 Results from an initial test campaign ⤵️

👏 CTR 274% higher than the industry average
👏 CPC 84% lower than the industry average

What's your biggest challenge in succeeding with social media advertising?

📷: https://t.co/3SHP5VkZmT

#DVCinc #SocialMediaAds

[Devon DeMars Gardner @MsDevonVictoria]

When I started my solo consulting business I had NO idea how to do all the businessy/admin things, & it was hard to find resources! Now I love to help other women learn how to start their own biz. Follow along @ https://t.co/aniHWR10Y8

Photo by: https://t.co/Peah0Llzor

#DVCinc

[Devon DeMars Gardner @MsDevonVictoria]

Happy 4th of July to my friends, family, and colleagues - and happy anniversary to my amazing husband!! 🥰 🇺🇸

#DVCinc #Happy4th #Anniversary

[Devon DeMars Gardner @MsDevonVictoria]

Saturdays aren't for scrolling!

Have you noticed any difference in engagement when you switch up the days & times you post?

Read the full report here, to learn when it IS the best time to post! 👉 https://t.co/7VJgHj68BT

📷:https://t.co/CrfdeM6vI5

#DVCinc #SproutSocial

[Devon DeMars Gardner @MsDevonVictoria]

Find someone you want to collaborate with, and not sure what route to take?
Here are 3 fun collab ideas 👇
1. Takeovers
2. Live chats
3. Giveaways
What is your favorite way to collaborate with people on social media?

📷: https://t.co/CrfdeM6vI5

#DVCinc