With an EMV of $4.1M, 13.4% Engagement Rate, and 40.29% SOV, @linglingsirilak takes the No. 1 spot at New York Fashion Week SS27 with @CalvinKlein . A milestone that reflects her growing influence on the global fashion stage.
Im so so proud of her 🥹💜
THIS is why I keep saying: look at the bigger picture. 🔥
I’m incredibly proud of Lingling Kwong. Top 5 in Karla Otto × Lefty’s NYFW SS27 influencer ranking, $4.1M EMV and a 13.4% engagement rate the highest engagement rate among all the talents shown.
EMV and engagement rate measure different things. Audience size, total exposure, content volume and engagement can all affect the value generated.
Lingling kwong has around 3.3M followers in this analysis, yet generated $4.1M EMV with 13.4% engagement. That efficiency is what makes this result so interesting to me.
And remember what I kept telling you before and during NYFW: FOCUS ON HER OWN POSTS especially the one where she didn’t only tag Calvin Klein, but clearly connected herself to the brand and the event through the hashtags... i wrote before focus focus on her post with the one she put #
That post was important for a reason.
Lingling Kwong × Calvin Klein × SS27 × NYFW.
This is why we need to understand what to focus on, not simply engage with everything randomly...
There’s another reason I’m proud. Look at the wider Karla Otto article: its narrative is largely about Americana, Gen Alpha, Western celebrity culture and sport, with Asian talent occupying a much smaller part of the editorial story. Yet when you reach the actual influencer-performance ranking, five talents shown are from Asia
THAT contrast matters to me.
The editorial conversation may still be framed largely through established Western/global celebrity structures, but the data is showing how powerful Asian talent and Asian digital communities already are.
I’ve said it before: I believe talents like Lingling Kwong and Orm Kornnaphat can help break that perception further. Not by asking the industry to notice them but by continuing to produce results that become increasingly difficult to overlook.
And this is also our lesson before PFW:
Don’t chase numbers blindly.
Prioritize the artist’s original brand posts. Connect artist × brand × event clearly. Support the brand’s originals. Amplify credible international media at the source. And concentrate engagement where it creates the clearest measurable association.
NYFW gave us something much more valuable than a ranking.
It gave us data showing what works. Now we use it smarter later. 😎🔥
Congratulations @linglingsirilak
Iam so proudd 🥹❤️
#LinglingKwongxCalvinKlein
#LinglingKwong #CalvinKleinSS27
#CalvinKlein #NYFWSS27
it’s actually insane how i can survive YEARS without seeing my fav actress or idol because they only have projects once every 2 years or every 6 months but give me 3 days without lingorm and suddenly im fighting for my life