Measurable Genius

Find your story, acquire new leads, scale your business

[GMetaOne 💎 @GMetaOne]

"Customers have to be educated" - is what we are learning on the 2nd day of the @AdWorldOfficial conference, this is how we are going to build the bridges between brands, communities, and #Web3 #Metaverse #GMetaOne #AdWorld2022 #MetaverseAdverising

[Ad World Prime @AdWorldPrime]

THE ✨ EXPERIENCE ✨

[Ad World Prime @AdWorldPrime]

"Finding ways to incorporate music and audio into your brand guidelines can create a more positive experience and better outcomes for purchase decision making." 🏆

— Ann Piper, Head of Client Partnerships, @Spotify

#adworld2022

[Measurable Genius @MsrblGenius]

More than 60% of Internet traffic is from mobile devices. Bogdan Anghel speaks about the importance of optimizing your websites to be mobile friendly. #AdWorld2022

[Ad World Prime @AdWorldPrime]

Killer insights and actionable tips on how to edit amazing TikToks, the best performing formats/styles right now, how to find creators and MORE! 🔥 🔥🔥

[Ad World Prime @AdWorldPrime]

Surround yourself with people you'd want to evolve with 🏆 #adworld2022

[Measurable Genius @MsrblGenius]

Day Two at @AdWorldOfficial 🙌

[Ad World Prime @AdWorldPrime]

Will you conquer them all? #adworld2022

[Ad World Prime @AdWorldPrime]

Surprise surprise 😅

For the last 25 years, people have asked @ThisIsSethsBlog what the next big thing is, and this is it.

It still remains true. It’s timeless to build relationship with your customers.

#adworld2022

[Ad World Prime @AdWorldPrime]

"TikTok ad winners are winners on Facebook as well, most of the time. Plus it's easy and cost-efficient to test on TikTok first."

Are you leveraging TikTok in your Ads Strategy? 🏆

—@FedotOff90
CEO, D2C Brands

[Ad World Prime @AdWorldPrime]

This might be the most relatable thing on the show #adworld2022

[Ad World Prime @AdWorldPrime]

HUUUUGE shoutout to @JessKiernan1 for dropping nothing but truth bombs on her speech! Catch her re-play soon so you can sharpen those notes! 📝 👉 https://t.co/NXYlMM7AjG

[Measurable Genius @MsrblGenius]

Trying to watch all the stages @AdWorldOfficial like:

[Measurable Genius @MsrblGenius]

@TikTok shares that almost 50% of TikTok consumers research products they see on TikTok after seeing a creator post about the product. #AdWorld

[Amanda Natividad @amandanat]

It's a tough world out there for creators...

Over half of Google searches end without a click.

And social media platforms ding you for linking out.

What to do?

Beat the platforms at their own game.

Make Zero-Click Content.

Here's how:

[Measurable Genius @MsrblGenius]

Up next @AdWorldOfficial, Amanda Natividad! She’s touching base on the importance of creating audience personas not just buyer personas.

[Measurable Genius @MsrblGenius]

“Success on YouTube is to retain your audience’s attention.”

[Measurable Genius @MsrblGenius]

Does your business do blog posts? @AdWorldOfficial speaker, Sam Oh, mentioned a great way to repurpose this content is to make it into video content.

[Measurable Genius @MsrblGenius]

Day 1 of @AdWorldOfficial and we’ve got Sam Oh giving some insight on the importance of content marketing on YouTube.

[Measurable Genius @MsrblGenius]

Happy Tuesday! We have an exciting day ahead of us since Measurable Genius’ team is attending #AdWorld2022!