Muck Rack is the AI communications platform where trusted data, human expertise and embedded intelligence come together to drive clarity, speed and impact.
While social isn’t going away, how journalists use it is changing.
Muck Rack’s State of Journalism report highlights a few key shifts:
1️⃣ Fewer journalists rely on social for reporting (down to 21%)
2️⃣ But it remains critical for promotion (45%)
3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground
4️⃣ Safety concerns are shaping how journalists show up and engage online
Social is becoming less about sourcing stories for journalists and more about promotion.
Question for journalists: how are you thinking about social media today? Let us know in the comments 👇
Love podcasts? 🎙️
They’ve become a huge part of how people talk about brands, but not always easy to track.
Muck Rack customers can now monitor podcast coverage, set up Trackers and Alerts and listen to exact mentions with full transcript context, all within the same platform.
With 2M+ podcasts monitored and 65,000 with English-searchable transcripts, you can track the shows that matter most, from small, high-impact podcasts to popular shows.
Learn more: https://t.co/645Eo1QrHB
A packed day of ideas, insight, and industry debate closes at the 2026 #AMECSummit as Johna Burke @gojohnab and @RainaLazarova thank delegates, partners, and sponsors, and officially move the Summit into tonight’s “Shades of Green or Green with Envy” Gala Dinner.
Are AI answers shaped by earned media?
Yes, and it’s not new. Our May 2026 “What Is AI Reading?” research reinforces a pattern we’ve now seen across three reports – AI systems rely on earned media over paid content.
Based on analysis of 25M+ links, earned media accounts for 84% of all citations, including journalism, academic research, government sources, encyclopedic sites and third-party corporate content.
Each LLM also has its own citing habits. ChatGPT cites sources in 96% of responses, Gemini cites in 82% and Claude is the most selective, citing in just 55% of responses.
Journalism citations span 20,000+ outlets, with one standout: @axios appears in ChatGPT’s top three cited domains across 13 of 17 industries. It’s the only outlet to rank that consistently across providers.
As AI-generated answers continue to replace traditional search results, comms and marketing leaders are under increasing pressure to understand and act on this shift. This report gives you the insights to do both.
Read the full report: https://t.co/y3KOfr7PbR
Strong media relationships and measurable impact are at the core of modern PR.
That’s why we partner with Muck Rack — a platform built to help communicators connect, measure and lead with data.
Explore partnership opportunities: https://t.co/iDeOiYEL8D
#PRSA#PartnerWeek
🧠📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗜𝘀 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴. 𝗦𝗼 𝗜𝘀 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
As Headline Sponsor of the 2026 #AMECSummit, @muckrack continues to play a central role in shaping how the industry understands and advances measurement.
It’s time to say bye to Boolean 👋
Today, Muck Rack introduces Curation Engine, a new AI-powered capability designed to move beyond traditional Boolean search and redefines how PR teams monitor and measure media coverage.
Built directly into Coverage Reports, Curation Engine requires fewer manual edits than a report fed by traditional Boolean searches. It automatically evaluates and enriches incoming coverage, making advanced media intelligence more accessible, actionable and efficient.
Curation Engine is powered by AI that is trained and refined by Muck Rack’s award-winning Media Intelligence team.
Read more details here: https://t.co/6weJSwXxTm
📢 Calling all #journalists 📢
Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: https://t.co/GK77RRzLNX
1️⃣ @Bloomberg (London England, Onsite) - Senior Editor, Bloomberg Weekend: https://t.co/cngXmCn8SU
2️⃣ World Politics View (New York NY, Remote) - Assistant Editor: https://t.co/aemdd65FHc
3️⃣ The Sacramento Bee (Sacramento CA, Onsite) - Sacramento Farm-to-Fork Reporter: https://t.co/QSlVkUueyw
4️⃣ Key Biscayne Independent (Key Biscayne FL, Onsite) - Senior Editor/Reporter: https://t.co/9oo4PbYYTt
5️⃣ Oregon Public Broadcasting (Portland OR, Onsite) - Multimedia Journalist: https://t.co/2DIe7oGGRX
📢 Calling all #journalists 📢
Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: https://t.co/GK77RRzLNX
1️⃣ The Wall Street Journal (New York NY, Onsite) - Reporter, Investing and Markets: https://t.co/lSR03glnxv
2️⃣ The Atlantic (Washington DC, Onsite) - Senior Editor (Supervisory): https://t.co/hKvMWizgTj
3️⃣ Bell Media (Alberta Calgary, Onsite) - Multi Media Journalist: https://t.co/C3Vz2V4bpM
4️⃣ Forbes (Remote) - Staff Writer, Careers: https://t.co/znZv95yC5F
5️⃣ USA TODAY (Remote) - High School Sports Reporter: https://t.co/G50a4Bzlsd
6️⃣ The New York Times (Louisiana MS, Onsite) - Reporter Fellow, Local Investigations: https://t.co/LIODlUx10s
7️⃣ CNBC (San Francisco CA, Hybrid) - Technology Editor, CNBC: https://t.co/8aHqqoq6t3
AI is changing PR, and we're changing how we use AI? What is the state of #AI in #PR? Can't wait to talk w/ @muckrack's @lindazebian about its State of AI in PR Report on #LetsTalkPRandMore. Listen live Mon March 23 on WRHU-FM; download podcast (info in pix) #publicrelations
Muck Rack’s 2026 State of Journalism report is here! 🗞️
Disinformation and lack of funding remain the top concerns, while AI adoption has reached 82% and concern about unchecked AI continues to rise.
Download now: https://t.co/eUkBmy9kNt
AI answers are becoming the new front page of discovery. 🔍
Today, Muck Rack is launching AI Visibility Badges, a new way for PR and comms teams to easily see which journalists and media outlets are most frequently cited in AI-generated answers.
Powered by 15+ million AI response citations from Muck Rack’s Generative Pulse data, AI Visibility Badges are embedded directly into core Muck Rack workflows. That means teams can factor AI visibility into research, media list building and pitching.
Learn more about how it works: https://t.co/8s5p2mReZY
📢 Calling all #journalists 📢
Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: https://t.co/GK77RRzLNX
1️⃣ Kearney Hub (Kearney IL, Onsite) - Sports Reporter: https://t.co/CKB1C4Sbsc
2️⃣ The Seattle Times (Seattle WA, Onsite) - Data Visualization Journalist: https://t.co/X3vPcP5C3n
3️⃣ Civic News Company (Remote) - Chicago Reporter, Chalkbeat: https://t.co/Dj0aOdcQFr
4️⃣ Indiana Capital Chronicle (Indianapolis IN, Onsite) - Reporter, Indiana Capital Chronicle: https://t.co/wTNoPhdPkv
5️⃣ WTLV WJXX-TV (Jacksonville FL, Onsite) - Multiskilled Journalist: https://t.co/FW638MMukG
Meet Media List Agent, Muck Rack’s first AI agent designed to help PR and comms teams improve pitch performance while protecting your brand’s reputation.
Curious how AI agents actually fit into PR workflows?
Read more: https://t.co/InOtKIo42g
The season has officially begun 👀✨
Fresh strategies, bold moves and just enough intrigue to keep things interesting. Here’s to a strong start to the year and may your stories be the ones everyone’s talking about.
AI use is growing in newsrooms, but journalists are still figuring out what belongs in the workflow and what doesn’t. 🗞️
We spoke with three journalists about how they’re using AI, what excites them and their concerns heading into 2026.
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