Muck Rack

Muck Rack is the AI communications platform where trusted data, human expertise and embedded intelligence come together to drive clarity, speed and impact.

[Muck Rack @muckrack]

While social isn’t going away, how journalists use it is changing.

Muck Rack’s State of Journalism report highlights a few key shifts:
1️⃣ Fewer journalists rely on social for reporting (down to 21%)
2️⃣ But it remains critical for promotion (45%)
3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground
4️⃣ Safety concerns are shaping how journalists show up and engage online

Social is becoming less about sourcing stories for journalists and more about promotion.

Question for journalists: how are you thinking about social media today? Let us know in the comments 👇

[Muck Rack @muckrack]

New from Muck Rack for journalists: Get alerts when new articles hit your Muck Rack profile, then remove, hide or add articles to manage how your work shows up. Visit our blog to learn more: https://t.co/FB5sI4dqup

[Muck Rack @muckrack]

Excited to share that Muck Rack took home 4 awards at the AMEC Global Communication Effectiveness Awards in London 🏆 Congrats to all of this year’s winners! Read more here: https://t.co/iVsUAeLgvO

[Muck Rack @muckrack]

We’re proud to share that Muck Rack has been named a Leader in the first-ever Gartner® Magic Quadrant™ for PR and Media Monitoring Tools!

Thank you to our customers, our team, and the journalists who make this community what it is. Read the full announcement: https://t.co/mpBE733c93

[Muck Rack @muckrack]

Muck Rack’s What is AI Reading? October 2026 report is here! 📊

New findings show that while more than 84% of AI citations still come from earned media, journalism’s share of citations fell from 27% to 22%.

Read the report: https://t.co/AlfDoVfF0z

[Muck Rack @muckrack]

Today, Generative Pulse is opening early access to its standalone platform, built for every team that shapes how AI portrays a brand: comms, marketing, content, SEO and executives.

Muck Rack customers keep the ability to track AI Visibility, now in a new tab in Coverage Hub, to see how their earned media shapes what AI says. Generative Pulse goes further, bringing earned, owned and technical work together in one view.

Check out a post from @gregory on why we built it: https://t.co/gwbRwFXQMR

[Muck Rack @muckrack]

@VicMRodriguez Thank you for flagging this! Your profile has been updated. In the future, you can also use the chat function to get in touch with our team directly.

[Muck Rack @muckrack]

How do you know which prompts are actually worth monitoring?

Generative Pulse is the first GEO solution for Communications Rack that uses millions of real AI interactions to surface questions across ChatGPT and Gemini to recommend the prompts brands should monitor—helping PR teams focus on the questions their audiences are actually asking.
That means more relevant insights into where your brand appears, how it’s portrayed, which competitors show up alongside it and the sources shaping those answers.

Learn more: https://t.co/WRJ58h2NPE

[Muck Rack @muckrack]

Introducing Newsjacking, a new capability designed to help comms teams act on relevant news conversations while they’re still developing.

This update is part of Above the Fold 📰 Our new quarterly product series highlighting the latest Muck Rack innovations for PR teams.

Learn more: https://t.co/Z7oi2mBg3f

[Muck Rack @muckrack]

@JessicaHuseman Not the PR karma 😭

[Muck Rack @muckrack]

Want to know what's on journalists' radar right now? 👀

Our Editorial team breaks down the trends they're watching in 2026 and what comms should keep in mind as the media landscape continues to evolve.

Read their insights: https://t.co/kF1tdPudJx

[Muck Rack @muckrack]

We're honored to be named to the 2026 #Inc5000 list, marking our fifth consecutive year as one of America's fastest-growing private companies!

During these past five years, we've gone through tremendous growth. In just this year alone, we have forged first of its kind content licensing partnerships, released five research reports, built innovative AI tools like Generative Pulse and grew our global team.

Thank you to our customers for trusting us, our partners for collaborating with us and our team for making it all possible 💙

Learn more: https://t.co/e3404k094b

[Muck Rack @muckrack]

@BeckyJAshton Hi Becky, confirmed the profile has been removed. Please let us know if you need anything else!

[Muck Rack @muckrack]

Help us get to #SXSW 2027 🎉

We're excited to have two Muck Rack sessions in this year's SXSW PanelPicker, and we'd love your support.

If our sessions sound interesting to you, we'd appreciate your vote:
- Everyone is a Newsroom: https://t.co/YPFcix8Bvi
- The Citation Economy: https://t.co/31qW7uLYJW

Thanks so much to our community for supporting us!

[Muck Rack @muckrack]

📢 Calling all #journalists 📢

Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: https://t.co/GK77RRzLNX

1️⃣ @DailyMail (London UK, Onsite) - Senior Newsletter Editor: https://t.co/1vBRYSFb70

2️⃣ Crain Communications (Remote) - Automotive Manufacturing & Robotics Journalist: https://t.co/ccBdKUf3dL

3️⃣ @USATODAY (Worcester MA, Onsite) - Sports Reporter/ (UNION): https://t.co/xVS5vHnQi0

4️⃣ NPR (Washington DC, Onsite) - Editor II, Weekend Edition: https://t.co/USrneHtL1v

5️⃣ The Beacon (Kansas City MO, Onsite) - Senior City Hall Reporter: https://t.co/H5jM5P9gHe

[Michael Smart @michaelsmartpr]

Happy World PR Day! My friends at @muckrack sent out these unicorn pinatas to recognize the rare skills PR pros need to succeed. It's clear I need work to add "pinata popping" to my skill set. Regardless, this company makes hands down the best PR software.

[Muck Rack @muckrack]

From crafting pitches to managing last-minute requests, PR pros make a lot happen behind the scenes. If you ask us, that makes them a bit of a unicorn. 🦄

To celebrate, we've created a special National PR Day piñata (yes, really!) complete with an exclusive Muck Rack sticker inside.

Want one?

Tag a PR pro in the comments who deserves a little extra recognition. We'll randomly select a handful of winners to receive a National PR Day piñata and sticker.

Happy National PR Day, and good luck! 🎉

[Muck Rack @muckrack]

@SocMedGirlyyj No problem Michele! Hope you have the best National PR Day 🫶

[Muck Rack @muckrack]

What's top of mind for PR pros in 2026? 🤔

Muck Rack’s 2026 State of PR report uncovers the trends shaping comms today. From the growing importance of GEO and AI visibility to changing media relations strategies and the rise of thought leadership, these findings offer a snapshot of how comms teams are adapting.

Download the full report: https://t.co/MpVpDcCdtn

[Muck Rack @muckrack]

@mcclellantv Hi Matthew, please use our chat function on our site or email us at [email protected] and someone from our team should be able to help!

[Muck Rack @muckrack]

Last year, Muck Rack and @Rebuild_News set out to answer a critical question: How many local journalists are there?

This year, we expanded that question to understand how the shortage is impacting communities.
Using Muck Rack’s journalist data and an analysis of 4.2 million articles published between January and March 2026, the 2026 Local Journalist Index findings reveal a deeper issue that most Americans have little to no local reporting on the topics that matter most in their daily lives.

The report also highlights a persistent shortage of local journalists, along with significant gaps in coverage of education, healthcare and other key civic issues.

Below are a few of the main findings that stood out to us, and we’re curious which stat stands out most to you.

Read the full report: https://t.co/BurYfpZ8uR