Muck Rack

Muck Rack is the AI communications platform where trusted data, human expertise and embedded intelligence come together to drive clarity, speed and impact.

[Muck Rack @muckrack]

While social isn’t going away, how journalists use it is changing.

Muck Rack’s State of Journalism report highlights a few key shifts:
1️⃣ Fewer journalists rely on social for reporting (down to 21%)
2️⃣ But it remains critical for promotion (45%)
3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground
4️⃣ Safety concerns are shaping how journalists show up and engage online

Social is becoming less about sourcing stories for journalists and more about promotion.

Question for journalists: how are you thinking about social media today? Let us know in the comments 👇

[Muck Rack @muckrack]

@mcclellantv Hi Matthew, please use our chat function on our site or email us at [email protected] and someone from our team should be able to help!

[Muck Rack @muckrack]

Last year, Muck Rack and @Rebuild_News set out to answer a critical question: How many local journalists are there?

This year, we expanded that question to understand how the shortage is impacting communities.
Using Muck Rack’s journalist data and an analysis of 4.2 million articles published between January and March 2026, the 2026 Local Journalist Index findings reveal a deeper issue that most Americans have little to no local reporting on the topics that matter most in their daily lives.

The report also highlights a persistent shortage of local journalists, along with significant gaps in coverage of education, healthcare and other key civic issues.

Below are a few of the main findings that stood out to us, and we’re curious which stat stands out most to you.

Read the full report: https://t.co/BurYfpZ8uR

[Muck Rack @muckrack]

@Mike_Gerrard Hi Mike, can you please DM us which publications you’re not associated with and we’ll get your profile updated? Thanks!

[Muck Rack @muckrack]

@mrrohit4t3 Let us know if you're still having trouble.

[Muck Rack @muckrack]

@mrrohit4t3 Hi Rohit, sorry you're having trouble. Please reach out to [email protected] for assistance.

[Muck Rack @muckrack]

Love podcasts? 🎙️

They’ve become a huge part of how people talk about brands, but not always easy to track.

Muck Rack customers can now monitor podcast coverage, set up Trackers and Alerts and listen to exact mentions with full transcript context, all within the same platform.

With 2M+ podcasts monitored and 65,000 with English-searchable transcripts, you can track the shows that matter most, from small, high-impact podcasts to popular shows.

Learn more: https://t.co/645Eo1QrHB

[AmecOrg @AmecOrg]

A packed day of ideas, insight, and industry debate closes at the 2026 #AMECSummit as Johna Burke @gojohnab and @RainaLazarova thank delegates, partners, and sponsors, and officially move the Summit into tonight’s “Shades of Green or Green with Envy” Gala Dinner.

[Muck Rack @muckrack]

@vvek_parmar Hi Vivek! Can you please DM us your email so then someone from our team can reach out? Thanks!

[Muck Rack @muckrack]

Are AI answers shaped by earned media?

Yes, and it’s not new. Our May 2026 “What Is AI Reading?” research reinforces a pattern we’ve now seen across three reports – AI systems rely on earned media over paid content.

Based on analysis of 25M+ links, earned media accounts for 84% of all citations, including journalism, academic research, government sources, encyclopedic sites and third-party corporate content.
Each LLM also has its own citing habits. ChatGPT cites sources in 96% of responses, Gemini cites in 82% and Claude is the most selective, citing in just 55% of responses.

Journalism citations span 20,000+ outlets, with one standout: @axios appears in ChatGPT’s top three cited domains across 13 of 17 industries. It’s the only outlet to rank that consistently across providers.

As AI-generated answers continue to replace traditional search results, comms and marketing leaders are under increasing pressure to understand and act on this shift. This report gives you the insights to do both.

Read the full report: https://t.co/y3KOfr7PbR

[PRSA @PRSA]

Strong media relationships and measurable impact are at the core of modern PR.
That’s why we partner with Muck Rack — a platform built to help communicators connect, measure and lead with data.
Explore partnership opportunities: https://t.co/iDeOiYEL8D
#PRSA #PartnerWeek

[AmecOrg @AmecOrg]

🧠📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗜𝘀 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴. 𝗦𝗼 𝗜𝘀 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆

As Headline Sponsor of the 2026 #AMECSummit, @muckrack continues to play a central role in shaping how the industry understands and advances measurement.

[Muck Rack @muckrack]

It’s time to say bye to Boolean 👋

Today, Muck Rack introduces Curation Engine, a new AI-powered capability designed to move beyond traditional Boolean search and redefines how PR teams monitor and measure media coverage.

Built directly into Coverage Reports, Curation Engine requires fewer manual edits than a report fed by traditional Boolean searches. It automatically evaluates and enriches incoming coverage, making advanced media intelligence more accessible, actionable and efficient.

Curation Engine is powered by AI that is trained and refined by Muck Rack’s award-winning Media Intelligence team.

Read more details here: https://t.co/6weJSwXxTm

[Muck Rack @muckrack]

📢 Calling all #journalists 📢

Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: https://t.co/GK77RRzLNX

1️⃣ @Bloomberg (London England, Onsite) - Senior Editor, Bloomberg Weekend: https://t.co/cngXmCn8SU

2️⃣ World Politics View (New York NY, Remote) - Assistant Editor: https://t.co/aemdd65FHc

3️⃣ The Sacramento Bee (Sacramento CA, Onsite) - Sacramento Farm-to-Fork Reporter: https://t.co/QSlVkUueyw

4️⃣ Key Biscayne Independent (Key Biscayne FL, Onsite) - Senior Editor/Reporter: https://t.co/9oo4PbYYTt

5️⃣ Oregon Public Broadcasting (Portland OR, Onsite) - Multimedia Journalist: https://t.co/2DIe7oGGRX

[Muck Rack @muckrack]

@kaleighf Hi! Please email [email protected] or use our chat function on our website and someone from our team should be able to help.

[Muck Rack @muckrack]

📢 Calling all #journalists 📢

Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: https://t.co/GK77RRzLNX

1️⃣ The Wall Street Journal (New York NY, Onsite) - Reporter, Investing and Markets: https://t.co/lSR03glnxv

2️⃣ The Atlantic (Washington DC, Onsite) - Senior Editor (Supervisory): https://t.co/hKvMWizgTj

3️⃣ Bell Media (Alberta Calgary, Onsite) - Multi Media Journalist: https://t.co/C3Vz2V4bpM

4️⃣ Forbes (Remote) - Staff Writer, Careers: https://t.co/znZv95yC5F

5️⃣ USA TODAY (Remote) - High School Sports Reporter: https://t.co/G50a4Bzlsd

6️⃣ The New York Times (Louisiana MS, Onsite) - Reporter Fellow, Local Investigations: https://t.co/LIODlUx10s

7️⃣ CNBC (San Francisco CA, Hybrid) - Technology Editor, CNBC: https://t.co/8aHqqoq6t3

[Sherry Goldman-Let's Talk PR & More! @SherryGoldmanPR]

AI is changing PR, and we're changing how we use AI? What is the state of #AI in #PR? Can't wait to talk w/ @muckrack's @lindazebian about its State of AI in PR Report on #LetsTalkPRandMore. Listen live Mon March 23 on WRHU-FM; download podcast (info in pix) #publicrelations

[Muck Rack @muckrack]

Muck Rack’s 2026 State of Journalism report is here! 🗞️

Disinformation and lack of funding remain the top concerns, while AI adoption has reached 82% and concern about unchecked AI continues to rise.

Download now: https://t.co/eUkBmy9kNt

[Muck Rack @muckrack]

We’ve updated our journalists page 📝

See what’s new and make the most of your Muck Rack profile: https://t.co/7yc9ssMy5r

[Muck Rack @muckrack]

AI answers are becoming the new front page of discovery. 🔍

Today, Muck Rack is launching AI Visibility Badges, a new way for PR and comms teams to easily see which journalists and media outlets are most frequently cited in AI-generated answers.

Powered by 15+ million AI response citations from Muck Rack’s Generative Pulse data, AI Visibility Badges are embedded directly into core Muck Rack workflows. That means teams can factor AI visibility into research, media list building and pitching.

Learn more about how it works: https://t.co/8s5p2mReZY