Billions consume films globally. Few can participate in their creation.
Mugafi (backed by @HashedEM, Google for Startups, Cannes-featured), together with Redacted Group is unveiling an entertainment IP launchpad on @avax. This unlocks an innovative on-chain RWA opportunity for new markets.
Bringing $1Bn+ in IP pipeline value on-chain - with a track record of delivering blockbuster box office and streaming platform revenues
The vision: Unlocking IP financing, a historically opaque $2.2T+ market, powered by Avalanche 🧵
Link to participate below 👇
Just minted my @glasgowcosmic cricket pass 🏏
@tenset_io x @mugafi
Backing 1 of Scotland's franchises in the Euro T20 Premier League on the world's #2 sport 🤝
🔥 First-mover
🔥 Performance-linked APR
🔥 Onchain
Cricket is moving.
IPL franchises: $50M in 2008 → over $1.4B today.
Glasgow: host city, 2026 Commonwealth Games.
LA 2028: T20 coming to the Olympics.
Mugafi and @Tenset_io , building the RWA category for global entertainment on Avalanche.
Onward.
Cricket is the world's #2 sport. 2.5B fans.
Now, coming on-chain.
Mugafi and Tenset are bringing the first sport-IP RWA opportunity to @avax , backing The @glasgowcosmic , a founding franchise in the ICC-sanctioned European T20 Premier League.
A new asset class begins.
#GlasgowCosmic #Mugafi #Avax #Tenset
The ETPL inaugural season - Aug 26 - Sep 20, 2026.
→ Backed by the cricket boards of Ireland, Scotland, and the Netherlands.
→ Co-founded by Abhishek Bachchan, one of India's most influential figures in film / sport.
→ Glasgow Cosmic - one of six founding ETPL franchises.
Performance-linked USDC yield, tied to how Glasgow Cosmic performs this inaugural season.
Live on the Mugafi launchpad this week → https://t.co/ssSyLlF15h
Attended the India AI Impact Summit last week.
It was a first time event, so yes there were hiccups… a lot of it. But none of that matters.
What matters is that the room was packed.
People flew in from everywhere.
And that energy alone told us something.
Everyone's talking about India as a big market for AI and sure, the numbers are real.
But I think we're underselling ourselves.
The next phase of AI won't be built on English. It can't be. And India, with the sheer depth of languages, music styles, cultural context we carry, is sitting on something most people haven't fully clocked yet.
You can't train a model to understand human expression and ignore a country that has 1000+ music traditions and dozens of living languages that sound nothing like each other. That's not a consumer advantage, that's a builder's advantage.
Good to see the government starting to see this too.
I want us to stop thinking about how we consume AI and start thinking about how we shape what it becomes. That's the conversation I want to be having in five years, not "which AI product are Indians using" but "which AI was built because of India."
That future is closer than people think.
Also got to share a panel on India's Creator Revolution with some brilliant people - Gail Kent, @Shakunbatra, Pierre Caessa, Bhavya Doshi, Supriya Paul, and Deepesh Kothari.
Had an insightful conversation with them on the future of Indian creator economy with AI.
AI meets the creator economy 🤝
Uncovered how AI transforms India’s creator economy by unlocking new forms of expression and lowering barriers for creators and agencies at the session: ‘Creative Canvas of AI: India’s Creator Revolution’.
🎤Speakers: Shri Vivek Aggarwal: @MinOfCultureGoI, @googlearts, @Shakunbatra, @thedoodledesk, @iamvipulagrawal, @thorat_snehal, @shobhitbanga, Harsh Dhand, Gail Kent, Amit Sood, Pierre Caessa, Amrita Kamat, Minjung Kim, Supriya Paul, Himani & Deepesh Kothari
#IndiaAIImpactSummit2026 #ResponsibleAI #PeoplePlanetProgress