Agreed...It is difficult to run business in Nigeria!!!
But I drove to Ibadan from Lagos today and it is shocking the number of new factories springing up along that axis...
Do these people/investors see somethings differently in this country???
@OvieAli@sarnchos
@OurFavOnlineDoc Japa didn't start in the last 10 years and will not end in the next 10 years. Blame the government, but the people also make the government and a nation with the type of citizens we have in Nigeria will really struggle to move forward.
Over the weekend we had a trip to Sheffield where we played against the Nigeria community there. Unfortunately, we lost 5-6 to the host but it was generally a good game.
We await them for a return leg at Teesside. ⚽️ ⚽️
#NigeriansInTeesside@NIUKCommunity@Oluomoofderby
The virality model Sean Parker taught the early Facebook team
Alex Schultz is CMO and VP of Analytics at Facebook. When he joined Facebook, Sean Parker explained that you want to think about virality in terms of three things:
1. Payload. How many people can you hit with any given viral blast?
2. Conversion Rate. What percentage of them will convert to becoming users of your product?
3. Frequency. How many times can you hit them per blast?
The higher these three factors, the more viral a product will be.
Hotmail is the canonical example of brilliant viral marketing. When they launched, their competitors were throwing huge amounts of money at traditional advertising. The Hotmail team didn't have as much funding so they had to figure out a different way.
They came up with the idea of adding a link at the bottom of every email that said: "Sent from Hotmail. Get your free email here."
The payload for this campaign was low--most people are only emailing one person at a time. However, the frequency is high because you're emailing the same people over and over again. The conversion rate was also really high because people didn't like being tied to their ISP email. So Hotmail ended up being extremely viral because they had a high frequency and high conversion rate.
Alex also walks through Ed Baker's (former VP of Product & Growth at Uber) model for viral growth. You basically want people who sign up to import their contacts, send invites to all of those contacts, and then you want to get a large % of those contacts to click on the invite and sign up. If you multiply these factors together, you arrive at the product's k factor. For example, if the average customer invites to 100 contacts, 10% of those click on the invite, 50% sign up, and then 10-20% import their contacts, you're going to end up at a 0.5-1.0 k factor and your product won't be viral.
However, you shouldn’t think about virality until you’ve solved retention. As Alex points out:
“If you have something that doesn’t have high retention on the backend, it doesn’t really matter.”
@chatwithbodmoor@fimiletoks And this man will continue to talk and walk in public after the whole episode of events?? Nigerians have a long way to go to UNITE!!!
I just entered @AutoTrader_UK’s monthly️ #ElectricCarGiveaway & you can too! This month’s prize is a Citroën Model ë-C4 worth over £34k! It’s free to enter & you have until 31st March. All information (including Ts&Cs) can be found here: https://t.co/Q9ytay7DrX
@iyaboawokoya@oluoloni In your analysis, I realized you probably don't understand that majority of the school fees and living costs of these 'relocatoree' will still be earned/worked for in the UK..so the part of moving N10bn out of Nigeria's economy can not stand.. Choices.. That's all there is to it!
@SendbyFLW could you pls check why accounts cannot be verified? I have had this message "We are currently reviewing your documents. We expect to return a decision within 5 minutes. We’ll notify you once the review has been completed." up on my profile for over 5 hrs.
This video of a gas station worker delivering a khutbah in Qatar has gone viral. He reportedly stepped forward after the Imam couldn't make it in time.