What are my greatest strengths as a broker, trying to earn a place as a top multifamily broker in my market?
1. Work ethic - I have transitioned to working 10-12 hours almost every day and 3/4 hours a day on the weekends. 60+ hour work weeks are gaining me leverage over my competition.
2. Expertise - I have worked on deals between $1M and $100M, and although the price ranges differ, I understand the variables that affect both to procure a sale. Understanding debt requirements to get deals done is integral to providing valuations to owners. Before pitching on most deals, I contact lender partners to see how they would structure a particular deal. You'd be surprised how many brokers pitch deals well below 1.2 DSCR.
3. Process - When sellers hire me to represent them, I do extensive diligence putting together a list of likely prospects. This allows me to run a strong marketing campaign on their behalf. I.e. - on my 176 unit value-add deal, I procured 28 tours and 10 offers.
4. Tours - I personally tour every buyer through all my listings. When my clients hire me/my firm. I am the one that will be there every step of the way. I am their point of contact, from tours to inspections to due diligence negotiation. Every deal has a story, and every buyer must understand the key points to focus on while we tour the property.
5. Tenacity - I start every day before 6 AM, work out, and am at my desk at 8 AM, ready to tackle the day. I have the desire to succeed and understand the process of doing so. I keep going even after the job is complete and show my clients how much I care rather than tell them. This isn't my job; this is my career.
6. Clients - When we are young, most brokers think you need to sound salesy/robotic on the phones. I speak to my clients like they are my friends, focus on the main points and treat people how they want to be treated. We all want to do business with people we enjoy working with, and I keep that in mind on every call. I treat my clients like family, which is part of my success.
What are you bringing to the table?
@trygolfr Flossmoor over Conway, LOL. Blacksheep is a fun course, but not a top course. Canyata is much, much better than Onwentsia, Exmoor and Bob O'Link.
This is really well done and worth the read.
The best part of this is the Caleb Williams comp he concludes the article with and no, its not the boring Josh Allen comp that people constantly try to square peg/round hole every QB in.
The comp is worth the read alone.