Angela Quashigah

[Angela Quashigah @MustardSeedMW]

Consumer mindset: Who are the people your audience is made of? What do they need/want? (demographics/psychographics) #psc511b #Audience

[Angela Quashigah @MustardSeedMW]

Incentives can encourage SUBSCRIBERS to opt in initially, but only relevant content can keep them there. #psc511b #Audience

[Angela Quashigah @MustardSeedMW]

If you're not using YouTube in your social media strategy, don't advertise the company in the top bar of your website! #psc511b #Audience

[Angela Quashigah @MustardSeedMW]

Paid vs Earned Media: Are you more likely to buy something you see in an ad, or something your friend recommends to you? #psc511b #Audience

[Angela Quashigah @MustardSeedMW]

Proprietary audience development: each channel builds the overall strategy by encouraging additional interaction. #psc511b #Audience

[Angela Quashigah @MustardSeedMW]

Good social media is a supplement, not a replacement for, effective live communication strategies for an organization #psc511b #Strategy

[Angela Quashigah @MustardSeedMW]

Planned Parenthood harnesses social media's power via ongoing proprietary audience maintenance effort #psc511b #Strategy

[Angela Quashigah @MustardSeedMW]

Social media is an important and dangerous resource - it can be a nonprofit's greatest asset or its worst enemy! #psc511b #Strategy

[Angela Quashigah @MustardSeedMW]

Effective social media produces fast, numerous, widespread responses; lack of a good strategy results in wasted time #psc511b #Strategy

[Angela Quashigah @MustardSeedMW]

Effective social media isn't born overnight; it requires strategy formation & proprietary audience engagement over time #psc511b #Strategy

[Angela Quashigah @MustardSeedMW]

https://t.co/VROIjJSVSp
#psc511b #Brand

[Angela Quashigah @MustardSeedMW]

https://t.co/VROIjJSVSp