Gotta be a slow day for whoever gets passed the first sentence of the new definition of #museum. It captures everything except the attention of audiences @IcomOfficiel https://t.co/ebWJbIJ7rM
The cultural sector must transform itself to connect with people where they are.
There's reason innovation comes from the outside. How can arts pros who have come up in a system that hasn't seen any meaningful innovation ever be expected to go against everything they know?!
@TF1 reporting how museums are adapting to this technological age only to show how late they are to the party 🍾😒
The day #museums anticipate change and take a risk by acting on it will be the day they change the world.
https://t.co/nEfoGYfgLg
ICYMI: Who do you TRUST to tell the TRUTH? Most trusted professions:
Nurses: 94%
Librarians: 93%
Doctors: 91%
Teachers: 86%
Museum Curators: 86%
Source: Ipsos MORI Veracity Index 2021 https://t.co/yyI1uoYI7a
Museums deserve credit for the work they‘ve done since COVID, but as long as reactivity outweighs proactivity then true industry-wide innovation will remain elusive.
Anticipating change and acting on it isn’t courageous. It’s smart leadership.
71 years ago the curator of a Brazilian #museum understood that to resonate with young audiences museums need to offer an EXPERIENCE 😎
💪 Many individual museums have since made that happen
🔭 The #cultural sector as a whole isn't there yet
#art@IcomOfficiel@ICOM_France
La célébration des 75 ans de l'ICOM continue avec cette édition d'ICOM Voices consacrée à des anciens témoignages de professionnels de musée.
Découvrez le discours prononcé par P. Bardi, Conservateur du Museu de Arte de São Paulo à Londres en 1950 👉 https://t.co/jE6mznZwbA
“This approach would directly target a captive and typically affluent demographic”and goes to show the economic importance of #cultural audiences 🎭🎨🤑
#art#arts#theater#economic#culture#muzing
https://t.co/ussrJHOjJ7
"The Viennese are very open-minded"
Question now is will they pay $4.99 a month for "painted nudes and risqué statues"...
#art#nude#naked#Vienna@AlbertinaMuseum @Leopold_Museum
https://t.co/U3dAozd8CJ
Where we connect with each other around our cultural interests is where we'll rediscover authenticity, positivity and optimism.
👉 https://t.co/p5q2cRGcWw
#art#culture#social#museum#muzing
Imagine a #museum#marketing campaign around the *experience* instead of simply ‘exhibit title, image, start/end dates, repeat’ 🤔
Ex/ “The Georgia and George experience! Meet a friend at the @CentrePompidou for the Georgia O’Keeffe #exhibit then grab a table at the George.”
Muzing is as Muzing does 😎
What is Muzing?
A #cultural network for audiences to share, discover and connect around the arts
Why are we building #Muzing?
Because #art is the path of least resistance between the anxious and lonely self and the #authentic and #optimistic self
#Museum collections are a significant public inheritance, (...) Inherent in this public trust is the notion of stewardship that includes rightful ownership, permanence, documentation, accessibility and responsible disposal.
#ICOMCodeOfEthics 📘
Passion is contagious. Happy and passionate employees will over time do more for museums than all those marketing budgets combined.
#museum#art#work#employee#passion#happiness
Museums must realize a rising tide lifts all boats to regain their place in the #social agenda 🚤
Promoting #museum programming is crucial and local. Promoting the museum *experience* is transformative and universal.
#art#experience@IcomOfficiel@AAMers@TheArtNewspaper
Quick observation:
#France is a great place to build the foundations of a #startup (google 'indemnisation chomage en france' to see why).
But sadly that incredible advantage is mostly lost in the growth #capital phase.
Anyway, Muzing is awesome and Muzers are awesomer 😁