When you're in sales, your time is money.
When you're in marketing, your money is time.
You have to sell the benefits.
The features are sold by someone else.
#Marketing#MarketingTwitter#B2B#SaaS
Branding says, "We're here."
Marketing says, "You might be interested in us."
Sales says, "This is what we can do for you."
By themselves, each of them is meaningless.
They are only effective with each other.
#marketing#sales#branding#MarketingTwitter
Don’t let anyone tell you that something is “too small” or “too big” to be upset.
They don’t know what you have been through.
They are definitely not qualified to determine how you should or shouldn’t feel in a certain situation.
So don’t let them make these decisions for you.
B2B world has changed.
People want you to be human after all.
They want to see the faces and emotions behind your company logo.
They want to hear your untold stories.
Be humble and honest.
People will respect that more than anything else.