Regional literature & content doesn't nearly get enough attention as English. These writers also face a lot of challenges. When we heard about @MyLangCreators, it felt like something that should've existed for a long time. Super excited to partner with them on this journey😀
ಮೈಲ್ಯಾಂಗ್ ಬುಕ್ಸ್ ಆಂಡ್ರಾಯ್ಡ್ ಮೊಬೈಲ್ ಅಪ್ಲಿಕೇಶನ್ ಈಗ ಆಂಡ್ರಾಯ್ಡ್ ಆವೃತ್ತಿ 14 ಮತ್ತು 15 ಎರಡರಲ್ಲೂ ಲಭ್ಯವಿದೆ.
MyLang Android App now supports Android 14 and 15 versions.
Five years ago, on this day, the MyLang app was launched. What a fantastic journey it has been! What started out as frustration - seeing Bengaluru, the back office of the world, solving so many global problems yet lacking a good app or technology to make Kannada books accessible on mobile in either eBook or audio format - soon turned into a mission.
When Amazon launched Kindle services in five Indian languages but left out Kannada, that frustration turned into a resolve to do something about it. This led to the birth of MyLang. The idea was primarily my co-founder and CEO Pavaman's, but when he shared it with me, I couldn’t hold back from the thought that we must take action. We set out to build a robust digital publishing platform for Indian languages, starting with Kannada, and launched the product on March 1, 2020 - just a few weeks before the COVID-19 pandemic hit the world.
We met with nearly all publishers in the Kannada literary world and painstakingly convinced most of them about the benefits of going digital, securing the rights to publish digital versions of their books. At launch, we had just 100 eBooks and 4 audiobooks. Over the next two years, we expanded our catalog to over 2,000 full-length books, with at least 10% in audio format. The app saw 150,000 installations, with thousands of readers accessing their favorite books daily from remote corners of the state, across India, and even internationally. We brought some of the best Kannada writers onto the platform, serving a passionate community of book lovers and making a meaningful social impact.
Despite significant progress- onboarding publishing partners, expanding our content catalog, and enabling new writers to publish at no cost- the limited market size in Kannada made it clear that we needed to expand to other Indian languages quickly. A major learning from this journey was the realization that immersive, multi-cast audiobook productions had much better engagement and stickiness.
This insight led us to pivot to a new product: MyLang Audio. We raised seed funding from the likes of Zerodha and built a platform from the ground up that allowed writers to submit their stories, narrate them, invite a friend to narrate, or have a talented narrator from the platform discover and voice their story. We developed tools such as a teleprompter for reading, built-in recording options, and simple features to add background music and sound effects - all designed to help creators publish immersive audio stories with ease. We launched this platform in Kannada, Tamil, Hindi, Malayalam, and English, and within 3–4 months, we had a thriving community of writers and narrators who created over 5,000 beautifully immersive stories in five languages.
While our initial goal was to grow the community before turning on monetization, market realities forced us to start monetizing sooner than planned. We quickly realized that building a scalable content business catering to Indian languages required deep pockets to crack distribution meaningfully. With our limited resources, we faced challenges in scaling MyLang Audio further. However, this journey reinforced our understanding that people love listening to immersive, full-cast audio stories and shows.
By early 2024, with the rapid rise of AI, it became clear that AI would play a significant role in reshaping audio and video entertainment, forming a segment of its own. We swiftly built an AI-powered audio product for a global audience, and our early adopters - self-publishing authors in the Western world - have been loving the experience.
As we expand this new product and service for the global market while continuing to nurture our Indian-language offerings, we look forward to an exciting and challenging year ahead. A huge thank you to everyone who has supported us on this journey - we will do everything in our power to make it count!
@MyLangCreators
ಈ ಇಡೀ ಬೆಂಗಳೂರನ್ನೇ ಒಂದು ವ್ಯಕ್ತಿಯನ್ನಾಗಿ ನೋಡಿದರೆ, ಅದು ಹೇಗಿರುತ್ತದೆ ಎಂಬುದನ್ನು ಯೋಚಿಸುತ್ತಿದ್ದಾಗ ಹುಟ್ಟಿದ್ದು ಈ ಕಾದಂಬರಿ.
ಬೆಂಗಳೂರು (ಆಡಿಯೋ ಬುಕ್) https://t.co/xuiuOFuNyN
@jogi_mane#Kannada
ಈ ಇಡೀ ಬೆಂಗಳೂರನ್ನೇ ಒಂದು ವ್ಯಕ್ತಿಯನ್ನಾಗಿ ನೋಡಿದರೆ, ಅದು ಹೇಗಿರುತ್ತದೆ ಎಂಬುದನ್ನು ಯೋಚಿಸುತ್ತಿದ್ದಾಗ ಹುಟ್ಟಿದ್ದು ಈ ಕಾದಂಬರಿ.
ಬೆಂಗಳೂರು (ಆಡಿಯೋ ಬುಕ್) https://t.co/xuiuOFuNyN
@jogi_mane#Kannada
@funyguy0@vasantshetty81@rakshitshetty ನೀವು ಕೊಳ್ಳುವ ಇಬುಕ್, ಆಡಿಯೋಪುಸ್ತಕ ನಿಮ್ಮ ಮೈಲ್ಯಾಂಗ್ ಆಪ್ ಶೆಲ್ಫ್ ಅಲ್ಲಿ ಯಾವತ್ತಿಗೂ ಇರುತ್ತೆ. ಯಾವುದೇ ವ್ಯಾಲಿಡಿಟಿಯ ತಡೆ ಯಿಲ್ಲ. ಲಿಂಕ್: https://t.co/KMDS20GmYB